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The path to sales center leadership : key differences between academic and practitioner leaders
Chaker, Nawar N.; Dixon, Andrea L.; Hill, Katerina E. - In: Journal of marketing education : JME 42 (2020) 3, pp. 233-242
Persistent link: https://www.econbiz.de/10012391637
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Evaluating educational practices for positively affecting student perceptions of a sales career
Cummins, Shannon; Peltier, James; Pomirleanu, Nadia; … - In: Journal of marketing education : JME 37 (2015) 1, pp. 25-35
Persistent link: https://www.econbiz.de/10010514554
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Special issue: retail management education
Roggeveen, Anne L. (ed.); Beitelspacher, Lauren Skinner (ed.) - 2018
Persistent link: https://www.econbiz.de/10011868383
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The advanced course in professional selling
Loe, Terry W.; Inks, Scott - In: Journal of marketing education : JME 36 (2014) 2, pp. 182-196
Persistent link: https://www.econbiz.de/10010393237
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Developing pedagogical competence : issues and implications for marketing education
Madhavaram, Sreedhar; Laverie, Debra A. - In: Journal of marketing education : JME 32 (2010) 2, pp. 197-213
Persistent link: https://www.econbiz.de/10003997713
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Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula : a benchmark study
Nicholls, Jeananne; Hair, Joseph F.; Ragland, Charles B.; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 129-140
Persistent link: https://www.econbiz.de/10010204794
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Achieving scaled and sustained use of client-based projects in business school marketing education : a proposed suprastructure
Shanahan, Doreen E.; Palmer, Lynda H.; Salas, Jim - In: Journal of marketing education : JME 43 (2021) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10012485744
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Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott; Humphrey, William F. <Jr.>; Munoz, Caroline - In: Journal of marketing education : JME 43 (2021) 2, pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
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Does empathy matter? : an exploratory study of class-transition satisfaction in unplanned course interruptions
Munoz, Laura; Fergurson, J. Ricky; Harris, Eric G.; … - In: Journal of marketing education : JME 44 (2022) 2, pp. 217-234
Persistent link: https://www.econbiz.de/10013473712
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Using macromarketing to teach business sustainability
Peterson, Mark - In: Journal of marketing education : JME 44 (2022) 3, pp. 390-401
Persistent link: https://www.econbiz.de/10013473779