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Implementing "marketing me" : a simulation enhanced variant for a student self-marketing exercise
Flostrand, Andrew; Ho, Jason Y. C.; Krider, Robert E. - In: Journal of marketing education : JME 38 (2016) 2, pp. 83-89
Persistent link: https://www.econbiz.de/10011537303
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Evaluating educational practices for positively affecting student perceptions of a sales career
Cummins, Shannon; Peltier, James; Pomirleanu, Nadia; … - In: Journal of marketing education : JME 37 (2015) 1, pp. 25-35
Persistent link: https://www.econbiz.de/10010514554
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Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen - In: Journal of marketing education : JME 41 (2019) 2, pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
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The changing role of salespeople and the unchanging feeling toward selling : implications for the HEI programs
Ballestra, Luca Vincenzo; Cardinali, Silvio; Palanga, Paola - In: Journal of marketing education : JME 39 (2017) 3, pp. 176-189
Persistent link: https://www.econbiz.de/10011791316
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Formulating undergraduate student expectations for better career development in sales : a socialization perspective
Bush, Alan J.; Bush, Victoria D.; Oakley, Jared; … - In: Journal of marketing education : JME 36 (2014) 2, pp. 120-131
Persistent link: https://www.econbiz.de/10010393244
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A cross-national investigation of student intentions to pursue a sales career
Karakaya, Fahri; Quigley, Charles J.; Bingham, Frank - In: Journal of marketing education : JME 33 (2011) 1, pp. 18-27
Persistent link: https://www.econbiz.de/10009007982
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A parsimonious instrument for predicting students' intent to pursue a sales career : scale development and validation
Peltier, James; Cummins, Shannon; Pomirleanu, Nadia; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010345560
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Catch it if you can : how contagious motivation improves group projects and course satisfaction
Krishen, Anjala S. - In: Journal of marketing education : JME 35 (2013) 3, pp. 220-230
Persistent link: https://www.econbiz.de/10010210097
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Using clickers in a large business class : examining use behavior and satisfaction
Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of marketing education : JME 38 (2016) 1, pp. 47-64
Persistent link: https://www.econbiz.de/10011460091
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Revisiting the relationship between marketing education and marketing career success
Bacon, Donald R. - In: Journal of marketing education : JME 39 (2017) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011741550