//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing for higher education"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Hochschulökonomie und Bildungs...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Higher education institution
163
Hochschule
163
Students
88
Studierende
88
Studium
46
University education
46
Brand management
42
Markenführung
42
higher education
36
Beziehungsmarketing
28
Relationship marketing
28
Nonprofit marketing
27
Nonprofit-Marketing
27
USA
25
United States
25
Brand image
24
Dienstleistungsqualität
24
Markenimage
24
Service quality
24
Consumer behaviour
21
Customer satisfaction
21
Konsumentenverhalten
21
Kundenzufriedenheit
21
Internet marketing
20
Online-Marketing
20
Social Web
18
Social web
18
Marketing management
14
Marketingmanagement
14
Higher education
10
Bildungsverhalten
7
Brand
7
Educational behaviour
7
Großbritannien
7
Markenartikel
7
Reputation
7
United Kingdom
7
student satisfaction
7
Confidence
6
E-Learning
6
more ...
less ...
Online availability
All
Undetermined
101
Free
3
Type of publication
All
Article
163
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
164
Aufsatz in Zeitschrift
164
Case study
3
Fallstudie
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
164
Author
All
Peruta, Adam
3
Pizarro Milian, Roger
3
Sampaio, Cláudio Hoffmann
3
Shields, Alison B.
3
Alcaide-Pulido, Purificación
2
Bonilla Quijada, María del Rocío
2
Butt, Muhammad Mohsin
2
Bélanger, Charles H.
2
Cavanagh, Kevin V.
2
Chapleo, Chris
2
Clayton, Michael J.
2
Corrons, August
2
El Alfy, Shahira
2
Elsharnouby, Tamer H.
2
Gibbs, Paul
2
Hettche, Matt
2
Koenig, Harold F.
2
Maringe, Felix
2
McAlexander, James H.
2
Nadeau, John
2
Omar, Maktoba
2
Perin, Marcelo Gattermann
2
Simões, Cláudia
2
Wardley, Leslie J.
2
Wilkins, Stephen
2
Abdelmaaboud, Abdelhamid K.
1
Abukari, Abdulai
1
Ahmad, Muhammad Shakil
1
Ahmed, Masood
1
Akareem, Husain Salilul
1
Akhtar, Naveed
1
Aktan, Murat
1
Al Mahmud, Abdullah
1
Al Marri, Meera
1
Al-Fattal, Anas
1
Alessandri, Susan Westcott
1
Ali, Mazhar
1
Ali-Choudhury, Rehnuma
1
Allan, Michael Mba
1
Allen, Evelyn C.
1
more ...
less ...
Published in...
All
Journal of marketing for higher education
NBER working paper series
480
Discussion paper series / IZA
410
Working paper / National Bureau of Economic Research, Inc.
396
NBER Working Paper
393
Economics of education review
369
IZA Discussion Paper
238
The journal of technology transfer
200
Research policy : policy, management and economic studies of science, technology and innovation
151
CESifo working papers
143
Education economics
127
Technological forecasting & social change : an international journal
103
Beiträge zur Hochschulpolitik
100
Applied economics
86
Administrative Sciences : open access journal
85
The international journal of management education
85
SpringerLink / Bücher
83
Minerva : a review of science, learning and policy
80
Journal of education for business
77
World Bank E-Library Archive
74
Reviews of national policies for education
69
Working paper
68
International journal of education economics and development
67
Socio-economic planning sciences : the international journal of public sector decision-making
66
Journal of business research : JBR
65
Journal of public economics
63
Konstanzer Blätter für Hochschulfragen
63
Discussion paper
62
Technovation : the international journal of technological innovation, entrepreneurship and technology management
60
CESifo Working Paper Series
59
OECD Publications
59
Applied economics letters
57
Journal of sports economics
57
Discussion paper / Centre for Economic Policy Research
56
The American economic review
56
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
56
Policy research working paper : WPS
55
Journal of human resources : JHR
54
American economic journal : a journal of the American Economic Association
53
Advances in higher education and professional development (AHEPD) book series
50
more ...
less ...
Source
All
ECONIS (ZBW)
164
Showing
1
-
10
of
164
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Students as customers in higher education : reframing the debate
Guilbault, Melodi
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 132-142
Persistent link: https://www.econbiz.de/10011618644
Saved in:
2
Advancement in higher education : the role of marketing in building philanthropic giving
McAlexander, James H.
;
Koenig, Harold F.
;
DuFault, Beth
- In:
Journal of marketing for higher education
24
(
2014
)
2
,
pp. 243-256
Persistent link: https://www.econbiz.de/10010442297
Saved in:
3
Development of a model to analyze HEI image : a case based on a private and a public university
Alcaide-Pulido, Purificación
;
Alves, Helena
; …
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 162-187
Persistent link: https://www.econbiz.de/10011794813
Saved in:
4
Revisiting the "university image model" for higher education institutions' sustainability
Manzoor, Shamima Raihan
;
Ho, Jessica Sze Yin
;
Al …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 220-239
Persistent link: https://www.econbiz.de/10012695059
Saved in:
5
Charitable giving to college athletics : the role of brand communities in choosing how much to give
Kelly, Deborah
;
Vamosiu, Adriana
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10012549773
Saved in:
6
Using income effects to market undergraduate education abroad participation in higher education
Partlo, Margaret
;
Ampaw, Frim
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10011886225
Saved in:
7
A future for undergraduate education in UK business schools?
Goatman, Anna
;
Medway, Dominic
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 107-114
Persistent link: https://www.econbiz.de/10009295469
Saved in:
8
"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
Saved in:
9
How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina
;
Tarkiainen, Anssi
;
Sundqvist, Sanna
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
Saved in:
10
Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei
;
Butt, Muhammad Mohsin
;
Wilkins, Stephen
; …
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->