Narrow search
Showing 1 - 10 of 165
Cover Image
Assessing preferences of potential visitors for nature-based experiences in protected areas
Moyle, Brent D.; Scherrer, Pascal; Weiler, Betty; … - In: Tourism management : research, policies, practice 62 (2017), pp. 29-41
Persistent link: https://www.econbiz.de/10011734033
Cover Image
Processing promotional travel narratives
Rozier-Rich, Samantha; Santos, Carla Almeida - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
Cover Image
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin; Wan, Chin-Sheng; Lee, Hsin-Yi - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Cover Image
A model of customer-based brand equity and its application to multiple destinations
Boo, Soyoung; Busser, James; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 30 (2009) 2, pp. 219-231
Persistent link: https://www.econbiz.de/10003838232
Cover Image
Destination brand positions of a competitive set of near-home destinations
Pike, Steven - In: Tourism management : research, policies, practice 30 (2009) 6, pp. 857-866
Persistent link: https://www.econbiz.de/10003892192
Cover Image
Identitätsbasierte Markenführungsbudgetierung
Burmann, Christoph; Heemann, Jochen - 2006
Persistent link: https://www.econbiz.de/10003407586
Cover Image
A model of destination branding : integrating the concepts of the branding and destination image
Qu, Hailin; Kim, Lisa Hyunjung; Im, Holly Hyunjung - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 465-476
Persistent link: https://www.econbiz.de/10008907135
Cover Image
Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet; Baloglu, Seyhmus - In: Tourism management : research, policies, practice 32 (2011) 1, pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
Cover Image
Attendee-based brand equity
Lee, Jin-soo; Back, Ki-Joon - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
Cover Image
Reexamination of attendee-based brand equity
Lee, Jin-soo; Back, Ki-joon - In: Tourism management : research, policies, practice 31 (2010) 3, pp. 395-401
Persistent link: https://www.econbiz.de/10003941647