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The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
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Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 17/18, pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
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Hen dos and don'ts : lifting the veil on tensions in consumer rituals
Porter, Nicole; Goode, Amy; Anderson, Stephanie - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1197-1219
Persistent link: https://www.econbiz.de/10014427176
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More than words can say : a multimodal approach to understanding meaning and sentiment in social media
Mehmet, Mehmet Ibrahim; D'Alessandro, Steven - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1461-1493
Persistent link: https://www.econbiz.de/10013466538
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Customers facing companies' content personalisation attempts : paradoxical tensions, strategies and managerial insights
Lambillotte, Laetitia; Poncin, Ingrid - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 213-243
Persistent link: https://www.econbiz.de/10014299240
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The "big data" myth and the pitfalls of "thick data" opportunism : on the need for a different ontology of markets and consumption
Thompson, Craig J. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 207-230
Persistent link: https://www.econbiz.de/10012178369
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"If it comes from Juazeiro, it's blessed"! : liquid and solid attachment in systems of object itineraries of pilgrimages
Santana, Jannsen; Botelho, Delane - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 514-539
Persistent link: https://www.econbiz.de/10012178402
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The enchanted snake and the forbidden fruit : the ayahuasca "fairy tale" tourist
Dean, Andrew Kristoffer - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 818-844
Persistent link: https://www.econbiz.de/10012178438
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Vive la révolution animal! : using storytelling to explore prefigurative practices in consumer activism
Barboza, Renata Andreoni; Veludo-de-Oliveira, Tania Modesto - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 9/10, pp. 879-900
Persistent link: https://www.econbiz.de/10014338398
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Me-search? Search me! : a new twist in the tale of introspection
Brown, Stephen; Patterson, Anthony - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1343-1373
Persistent link: https://www.econbiz.de/10012695286