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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of cultural economics
49
Journal of business research : JBR
28
Journal of retailing and consumer services
20
International journal of event and festival management
17
International journal of arts management
15
Marketing theory
15
Information economics and policy : IEP
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Marketing letters : a journal of research in marketing
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CESifo working papers
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Institute for Prospective Technological Studies digital economy working paper
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Journal of Consumer Marketing
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The journal of media economics
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Asia Pacific journal of marketing and logistics
7
International journal of Chinese culture and management : IJCCM
7
International journal of intellectual property management : IJIPM
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Journal of economic behavior & organization : JEBO
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Journal of marketing communications
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MPRA Paper
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Physica A: Statistical Mechanics and its Applications
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Applied economics letters
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Journal of Documentation
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of promotion management : JPM
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The journal of brand management : an international journal
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1
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
2
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian
music
platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
3
Music
and well-being : a transformative consumer research perspective
Sinclair, Gary
;
Tinson, Julie
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1605-1623
Persistent link: https://www.econbiz.de/10012802293
Saved in:
4
Intergenerational transmissions and sharing of musical taste practices
Derbaix, Christian
;
Derbaix, Maud
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1600-1623
Persistent link: https://www.econbiz.de/10012178652
Saved in:
5
Towards a common terminology for
music
branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
6
Presenting marketing through
music
: Alpen sind immer wunderschön
Hartmann, Benjamin Julien
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
15/16
,
pp. 1796-1809
Persistent link: https://www.econbiz.de/10014234149
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