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~isPartOf:"Journal of marketing management : MM"
~subject:"Kundenintegration"
~subject:"Marketingmanagement"
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Kundenintegration
Marketingmanagement
Brand image
62
Markenimage
62
Brand management
35
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
35
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Relationship marketing
14
Marketing management
9
Customer integration
8
Internet marketing
8
Online-Marketing
8
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
4
Brand extension
4
Markentransfer
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Befragung
3
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3
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3
Celebrity-Werbung
3
Großbritannien
3
International marketing
3
Internationales Marketing
3
Interview
3
Markentreue
3
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3
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3
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3
Politische Partei
3
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16
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Barnes, Stuart J.
1
Baxter, Jessica
1
Bergkvist, Lars
1
Clarke, Rodney J.
1
Collinger, Tom
1
Collins, Alan
1
Davies, Fiona
1
El-Tawy, Nevine
1
Füller, Johann
1
Hodis, Monica Alexandra
1
Jogulu, Uma
1
Johnson, Lester W.
1
Kerr, Greg
1
Kershaw, Anne
1
Kümmel, Doreen
1
Leckie, Civilai
1
Lee, Yih Hwai
1
Malthouse, Edward C.
1
Marbach, Julia
1
Maslowska, Ewa
1
Mattsson, Jan
1
Matzler, Kurt
1
Mooradian, Todd A.
1
Nunan, Daniel
1
Nyadzayo, Munyaradzi
1
O'Cass, Aron
1
O'Sullivan, Stephen R.
1
Osborne, Angela
1
Pedersen, Per Egil
1
Pichler, Elisabeth A.
1
Raquel, Cristiana
1
Rentschler, Ruth
1
Richardson, Brendan
1
Romero de la Fuente, Jaime
1
Sashittal, Hemant Chaitanya
1
Siew Meng Leong
1
Slater, Stephanie
1
Solem, Birgit Andrine Apenes
1
Sriramachandramurthy, Rajendran
1
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Journal of marketing management : MM
Journal of business research : JBR
50
The journal of product & brand management
36
The journal of brand management : an international journal
23
European journal of marketing : EJM
15
Journal of marketing communications
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of the Academy of Marketing Science
11
Journal of retailing and consumer services
10
Journal of strategic marketing
10
Journal of marketing
9
Cogent business & management
8
Marketing intelligence & planning
8
Journal of promotion management : innovations in planning and applied research
7
International journal of internet marketing and advertising : IJIMA
6
Journal of global marketing
6
Journal of internet commerce
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of fashion marketing and management
5
Journal of marketing theory and practice
5
SpringerLink / Bücher
5
Business horizons
4
European research studies
4
International journal of hospitality management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
The journal of asset management
4
The journal of business & industrial marketing
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
16
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16
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1
The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine
;
Tollington, Tony
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
Saved in:
2
Re-incorporating usage situation in choice models : a base for future developments
Romero de la Fuente, Jaime
;
Yagüe Guillén, María Jesús
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003710232
Saved in:
3
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
4
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
5
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
6
Brand personality inference : the moderating role of product meaning
Kümmel, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Siew …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
Saved in:
7
Brand orientation and the voices from within
Baxter, Jessica
;
Kerr, Greg
;
Clarke, Rodney J.
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
Saved in:
8
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
9
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
10
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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