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The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine; Tollington, Tony - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
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Re-incorporating usage situation in choice models : a base for future developments
Romero de la Fuente, Jaime; Yagüe Guillén, María Jesús - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 245-263
Persistent link: https://www.econbiz.de/10003710232
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Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron; Voola, Ranjit - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona; Slater, Stephanie - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
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Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth; Jogulu, Uma; Kershaw, Anne; Osborne, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
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Brand personality inference : the moderating role of product meaning
Kümmel, Doreen; Bergkvist, Lars; Lee, Yih Hwai; Siew … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
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Brand orientation and the voices from within
Baxter, Jessica; Kerr, Greg; Clarke, Rodney J. - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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The customer engagement ecosystem
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111