//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
New directions in internationa...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
307
Konsumentenverhalten
307
Marketing management
122
Marketingmanagement
122
Brand management
58
Markenführung
58
Brand image
44
Markenimage
44
Beziehungsmarketing
39
Relationship marketing
39
Social Web
37
Social web
37
Großbritannien
36
United Kingdom
36
Internet marketing
32
Online-Marketing
32
Marketing
30
Brand
22
Marketing theory
22
Marketingtheorie
22
Markenartikel
21
Market research
21
Marktforschung
21
USA
20
United States
20
Advertising
19
Emotion
19
Werbung
19
Personality psychology
17
Persönlichkeitspsychologie
17
Advertising effects
15
Environmental consciousness
15
Umweltbewusstsein
15
Viral marketing
15
Virales Marketing
15
Werbewirkung
15
Customer integration
14
Kundenintegration
14
Nachhaltige Entwicklung
14
Sustainable development
14
more ...
less ...
Online availability
All
Undetermined
109
Type of publication
All
Article
410
Book / Working Paper
12
Type of publication (narrower categories)
All
Article in journal
422
Aufsatz in Zeitschrift
422
Collection of articles of several authors
13
Sammelwerk
13
Conference paper
9
Konferenzbeitrag
9
Case study
8
Fallstudie
8
Conference proceedings
2
Konferenzschrift
2
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
422
Author
All
Hogg, Margaret K.
7
Piacentini, Maria
7
Tadajewski, Mark
7
Belk, Russell W.
5
Hunt, Shelby D.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Dibb, Sally
4
Harris, Lloyd C.
4
Hewer, Paul
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Taheri, Babak
4
Tynan, Caroline
4
Uncles, Mark D.
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Doherty, Anne Marie
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Marshall, David William
3
Moraes, Caroline
3
O'Gorman, Kevin
3
Patterson, Maurice
3
Rosenberger, Philip J.
3
Ryan, Annmarie
3
Shankar, Avi
3
Vom Lehn, Dirk
3
Warnaby, Gary
3
Wells, Victoria
3
Aitken, Robert
2
Arsel, Zeynep
2
Baron, Steve
2
more ...
less ...
Institution
All
Academy of Marketing
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
2,373
Journal of retailing and consumer services
1,983
International journal of consumer studies
777
International journal of hospitality management
758
Psychology & marketing
698
SpringerLink / Bücher
666
European Journal of Marketing
640
NBER working paper series
607
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Working paper / National Bureau of Economic Research, Inc.
518
European journal of marketing : EJM
507
Journal of Consumer Marketing
501
NBER Working Paper
463
Management science : journal of the Institute for Operations Research and the Management Sciences
447
Asia Pacific journal of marketing and logistics
434
Journal of marketing
429
Journal of marketing research : JMR
420
Journal of marketing communications
418
The journal of product & brand management
414
Industrial marketing management : the international journal for industrial and high-tech firms
410
The journal of brand management : an international journal
410
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
396
Journal of the Academy of Marketing Science
385
Journal of strategic marketing
380
Journal of advertising research
369
International Marketing Review
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
Journal of international consumer marketing
342
Marketing letters : a journal of research in marketing
336
Journal of travel and tourism marketing
335
Journal of business ethics : JOBE
326
Journal of retailing
326
Cogent business & management
325
Marketing intelligence & planning
321
Journal of global marketing
318
Tourism management : research, policies, practice
317
International journal of retail & distribution management
305
Journal of fashion marketing and management
302
more ...
less ...
Source
All
ECONIS (ZBW)
422
Showing
1
-
10
of
422
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms
Sousa, Carlos M. P.
;
Lengler, Jorge
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 591-610
Persistent link: https://www.econbiz.de/10003874178
Saved in:
3
Polyethnic market orientation and performance : a fast-moving consumer goods perspective
Poulis, Konstantinos
;
Poulis, Efthimios
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 609-628
Persistent link: https://www.econbiz.de/10009558873
Saved in:
4
Global contribution to marketing management : editorial
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Saved in:
5
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
6
Death and disposal : the universal, environmental dilemma
Canning, Louise
;
Szmigin, Isabelle
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1129-1142
Persistent link: https://www.econbiz.de/10008757639
Saved in:
7
A comparative examination of consumer decision styles in Austria
Sinkovics, Rudolf R.
;
Leelapanyalert, Kannika Mink
; …
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1021-1036
Persistent link: https://www.econbiz.de/10008757667
Saved in:
8
"Is there a gap in the market, and is there a market in the gap?" : How
advertising
planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
9
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
10
"They don't want us to become them" : brand local integration and consumer ethnocentrism
Kipnis, Eva
;
Kubacki, Krzysztof
;
Broderick, Amanda J.
; …
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 836-864
Persistent link: https://www.econbiz.de/10009577005
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->