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Financial charity giving behaviour of the working poor : an empirical investigation
Bennett, Roger - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1587-1607
Persistent link: https://www.econbiz.de/10012042296
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What makes a marketer? : development of "marketing professional identity" among marketing graduates during early career experiences
Bennett, Roger - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 8-27
Persistent link: https://www.econbiz.de/10008841753
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The use of marketing metrics by British fundraising charities : a survey of current proctive
Bennett, Roger - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 959-989
Persistent link: https://www.econbiz.de/10003604029
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Special edition: New horizonts in arts, heritage, nonprofit and social marketing
Bennett, Roger (contributor) - 2010
Persistent link: https://www.econbiz.de/10008654305
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Strategic, competitive, and co-operative approaches to internationalisation in European business schools
Bennett, Roger; Kottasz, Rita - In: Journal of marketing management : MM 27 (2011) 11/12, pp. 1087-1116
Persistent link: https://www.econbiz.de/10009387569
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A Transactional Analysis Approach to the Categorisation of Corporate Marketing Behaviour
Bennett, Roger - In: Journal of marketing management : MM 15 (1999) 4, pp. 265-290
Persistent link: https://www.econbiz.de/10006989108
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The use of marketing metrics by British fundraising charities: a survey of current practice
Bennett, Roger - In: Journal of marketing management : MM 23 (2007) 9-10, pp. 959-990
Persistent link: https://www.econbiz.de/10007901886
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Relationship formation and governance in consumer markets: Transactional analysis versus the behaviourist approach
Bennett, Roger - In: Journal of marketing management : MM 12 (1996) 5, pp. 417-436
Persistent link: https://www.econbiz.de/10007005021
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The use of marketing metrics by British fundraising charities: a survey of current practice
Bennett, Roger - In: Journal of marketing management : MM 23 (2007) 9, pp. 959-990
Persistent link: https://www.econbiz.de/10008416719
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What makes a marketer? Development of 'marketing professional identity' among marketing graduates during early career experiences
Bennett, Roger - In: Journal of marketing management : MM 27 (2011) 1, pp. 8-28
Persistent link: https://www.econbiz.de/10008786272