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Market orientation and internet-related cognitions: inside the minds of small business managers
Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 227-242
Persistent link: https://www.econbiz.de/10003458955
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Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan; Helgesson, Claes-Fredrik - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
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How organisations generate and use customer insight
Said, Emanuel; MacDonald, Emma K.; Wilson, Hugh; … - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
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Why do firms delete brands? : insights from a qualitative study
Shah, Purvi - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
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Rich descriptions : evoking informant self-reflexivity in marketing and consumer research
Takhar-Lail, Amandeep; Chitakunye, Pepukayi - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 912-935
Persistent link: https://www.econbiz.de/10009576999
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
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Children's influence strategies in practice : exploring the co-constructed nature of the child influence process in family consumption
Kerrane, Ben; Hogg, Margaret K.; Bettany, Shona M. - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 809-835
Persistent link: https://www.econbiz.de/10009577007
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Individual strategies for sustainable consumption
McDonald, Seonaidh; Oates, Caroline J.; Alevizou, … - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 445-468
Persistent link: https://www.econbiz.de/10009545947
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Demarketing places : rationales and strategies
Medway, Dominic; Warnaby, Gary; Dharni, Sheetal - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 124-142
Persistent link: https://www.econbiz.de/10008841675
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Towards a richer understanding of consumers in social marketing contexts : revisiting the stage of change model
Logie-MacIver, Liz; Piacentini, Maria - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 60-76
Persistent link: https://www.econbiz.de/10008841695