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~isPartOf:"Journal of marketing management : MM"
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Marketing
68
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Hunt, Shelby D.
5
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Journal of marketing management : MM
SpringerLink / Bücher
1,169
Journal of business research : JBR
461
Springer eBook Collection
406
Europäische Hochschulschriften / 5
270
Strategic management journal
265
Industrial marketing management : the international journal for industrial and high-tech firms
237
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220
Journal of Food Distribution Research
208
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197
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192
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154
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Management decision : MD
115
European journal of marketing : EJM
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91
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ECONIS (ZBW)
84
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1
"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.
;
Freund, James
;
Araujo, Luis
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
Saved in:
2
Advertising agency planning - conceptualising network relationships
Grant, Ian
;
McLeod, Charlotte
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 425-442
Persistent link: https://www.econbiz.de/10003492217
Saved in:
3
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
4
Children's media socialisation : parental concerns and mediation in Iran
Kordrostami, Melika
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 819-840
Persistent link: https://www.econbiz.de/10011935671
Saved in:
5
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
6
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
7
Competitive intelligence in practice : empirical evidence from the UK retail banking sector
Wright, Sheila
;
Eid, Elsayed R.
;
Fleisher, Craig S.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 941-964
Persistent link: https://www.econbiz.de/10003902397
Saved in:
8
Strategic orientation in handicraft subsistence businesses in Oaxacak, Mexico
Mendoza-Ramirez, Luis
;
Toledo-López, Arcelia
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 476-500
Persistent link: https://www.econbiz.de/10010376946
Saved in:
9
Interactive effects of
marketing
strategy formulation and implementation upon firm performance
Ramaseshan, B.
;
Ishak, Asmai
;
Kingshott, Russel P. J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Saved in:
10
Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan
;
Pardo, Catherine
;
Mouzas, Stefanos
; …
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 535-550
Persistent link: https://www.econbiz.de/10003874162
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