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Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim; Wickham, Mark - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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Why do firms delete brands? : insights from a qualitative study
Shah, Purvi - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
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What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.; Power, Damien - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
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Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg; Yee, Thomas; Tombs, Alastair - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
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Practitioner prognostications on the future of online marketing
Valos, Michael J.; Ewing, Michael; Powell, Irene H. - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 361-376
Persistent link: https://www.econbiz.de/10003984957
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The abject single : exploring the gendered experience of singleness in Britain
Lai, Ai-Ling; Lim, Ming; Higgins, Matthew - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1559-1582
Persistent link: https://www.econbiz.de/10011407681
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Sustainability marketing : the need for a realistic whole systems approach
Thomas, Nicola J. R. - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1530-1556
Persistent link: https://www.econbiz.de/10012042290
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Marketing (as) rhetoric : an introduction
Miles, Christopher; Nilsson, Tomas - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1259-1271
Persistent link: https://www.econbiz.de/10011988060
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Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006