Narrow search
Showing 1 - 10 of 135
Cover Image
Pester power : a battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 561-581
Persistent link: https://www.econbiz.de/10009159905
Cover Image
Chronicles of "customer experience": the downfall of Lewis's foretold
Patterson, Anthony; Hodgson, Julia; Shi, Jiwei - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 29-45
Persistent link: https://www.econbiz.de/10003677252
Cover Image
Experience marketing : a review and reassessment
Tynan, Caroline; McKechnie, Sally - In: Journal of marketing management : MM 25 (2009) 5/6, pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
Cover Image
Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak; Gori, Keith; O'Gorman, Kevin; Hogg, Gillian - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
Cover Image
Cultivating group-oriented travel behaviour to major events : assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destina...
Carlson, Jamie; Rosenberger, Philip J.; Rahman, Mohammad M. - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1065-1089
Persistent link: https://www.econbiz.de/10011405195
Cover Image
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie; Rahman, Mohammad Mafizur; Rosenberger, … - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Cover Image
Reframing critical marketing
Shankar, Avi - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 681-696
Persistent link: https://www.econbiz.de/10003886224
Cover Image
Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy; Hewer, Paul - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
Cover Image
A typology of consumers' variety-seeking disposition based on inherent needs
Michaelidou, Nina - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 676-694
Persistent link: https://www.econbiz.de/10009558870
Cover Image
Children as vulnerable consumers : a first conceptualisation
Spotswood, Fiona; Nairn, Agnès - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 211-229
Persistent link: https://www.econbiz.de/10011545549