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Consumer intentions to falsify personal information online : unethical or justifiable?
Punj, Girish - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1402-1412
Persistent link: https://www.econbiz.de/10011850421
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Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco; Mitchell, Vincent-Wayne; Kilian, Thomas - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
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The usefulness of Schwartz's "values theory" in understanding consumer behaviour towards differentiated products
Krystallis, Athanasios; Vassallo, Marco; Chryssohoidis, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1438-1463
Persistent link: https://www.econbiz.de/10009701998
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Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.; Szmigin, Isabelle - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 321-342
Persistent link: https://www.econbiz.de/10003984942
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Redistributed consumer desire in digital virtual worlds of consumption
Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1561-1579
Persistent link: https://www.econbiz.de/10010230046
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Consumer savvy: conceptualisation and measurement
MacDonald, Emma K.; Uncles, Mark D. - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 497-517
Persistent link: https://www.econbiz.de/10003492225
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How are young music artists configuring their media and sales platforms in the digital age?
Leenders, Mark A. A. M.; Farrell, Mark A.; Zwaan, Koos; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1799-1817
Persistent link: https://www.econbiz.de/10011406202
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Online service quality : content and process of analysis
Piercy, Niall - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 747-785
Persistent link: https://www.econbiz.de/10010375796
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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Virtuality as place and process
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1580-1591
Persistent link: https://www.econbiz.de/10010230031