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~isPartOf:"Journal of marketing management : MM"
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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
Social Web
31
Social web
31
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27
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27
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22
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22
Marketingmanagement
22
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22
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19
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19
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17
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12
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11
Viral marketing
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Virales Marketing
11
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10
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10
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
Cronin, James
2
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Journal of marketing management : MM
Journal of business research : JBR
1,988
Journal of retailing and consumer services
1,931
Energy economics
1,388
International Journal of Energy Economics and Policy : IJEEP
777
International journal of consumer studies
767
NBER working paper series
748
International journal of hospitality management
723
Psychology & marketing
658
Working paper / National Bureau of Economic Research, Inc.
621
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER Working Paper
561
Energy policy
542
CESifo working papers
506
The electricity journal
445
SpringerLink / Bücher
429
Technological forecasting & social change : an international journal
416
Journal of economic behavior & organization : JEBO
400
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
The energy journal
388
Renewable Energy
384
Working paper
384
European Journal of Marketing
374
Management science : journal of the Institute for Operations Research and the Management Sciences
366
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Journal of public economics
328
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
325
Journal of international consumer marketing
321
Economics letters
320
Renewable and Sustainable Energy Reviews
320
Journal of travel and tourism marketing
316
Cambridge working papers in economics
312
Journal of economic psychology : research in economic psychology and behavioral economics
311
Journal of retailing
303
Cogent business & management
299
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ECONIS (ZBW)
307
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307
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1
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
2
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
3
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
4
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
5
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
6
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
7
The rubbish of marketing
Roper, Stuart
;
Parker, Cathy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 881-892
Persistent link: https://www.econbiz.de/10003786732
Saved in:
8
Accessing healthy food: availability and price of a healthy food basket in Scotland
Dawson, John A.
;
Marshall, David William
;
Taylor, Matt
; …
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 893-913
Persistent link: https://www.econbiz.de/10003786738
Saved in:
9
Halloween in a material world: trick or treat?
McKechnie, Sally
;
Tynan, Caroline
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 1011-1023
Persistent link: https://www.econbiz.de/10003786760
Saved in:
10
(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
Pereira Heath, M. Teresa
;
Heath, Matthew
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 1025-1039
Persistent link: https://www.econbiz.de/10003786764
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