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Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? : exploring consumers' forgiveness of celebrities' transgressions
Finsterwalder, Jörg; Yee, Thomas; Tombs, Alastair - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1204-1229
Persistent link: https://www.econbiz.de/10011850331
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Intergenerational spaces : citizens, political marketing and conceptualising trust in a transitional democracy
Susila, Ihwan; Dean, Dianne; Harness, David - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 970-995
Persistent link: https://www.econbiz.de/10011405172
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An investigation of how design-oriented organisations implement design thinking
Chen, Steven; Venkatesh, Alladi - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1680-1700
Persistent link: https://www.econbiz.de/10010235027
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Under the marketers' radar : commonly ignored triggers for brand repertoire changes
Bogomolova, Svetlana; Grudinina, Olga - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1378-1403
Persistent link: https://www.econbiz.de/10009412793
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Advertising agency planning - conceptualising network relationships
Grant, Ian; McLeod, Charlotte - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 425-442
Persistent link: https://www.econbiz.de/10003492217
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A grounded theory of doctors' information search behaviour : implications for information provision, pharmaceutical market entry and development
Black, Iain; Tagg, Stephen - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 347-366
Persistent link: https://www.econbiz.de/10003459048
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The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach
Valor, Carmen - In: Journal of marketing management : MM 23 (2007) 7/8, pp. 675-695
Persistent link: https://www.econbiz.de/10003558859
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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Country-of-origin and private-label merchandise
Parsons, Andrew G.; Ballentine, Paul W.; Wilkinson, Helene - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
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Targeting direct marketing campaigns by neural networks
Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574