//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Branding of Fiji's bottled wat...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
101
Markenführung
101
Consumer behaviour
65
Konsumentenverhalten
65
Brand image
35
Markenimage
35
Brand
24
Markenartikel
23
Social Web
21
Social web
21
Marketing management
17
Marketingmanagement
17
Nachhaltige Entwicklung
17
Sustainable development
17
Sustainability
16
Nachhaltigkeit
15
Internet marketing
12
Online-Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Environmental consciousness
9
Umweltbewusstsein
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Place marketing
8
Standortmarketing
8
brand orientation
7
Advertising effects
6
Großbritannien
6
USA
6
United Kingdom
6
United States
6
Werbewirkung
6
branding
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Article
122
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
124
Aufsatz in Zeitschrift
124
Conference paper
5
Konferenzbeitrag
5
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
more ...
less ...
Language
All
English
124
Author
All
McDonagh, Pierre
4
Cova, Bernard
3
Baumgarth, Carsten
2
Brownlie, Douglas
2
Dall'Olmo Riley, Francesca
2
Hankinson, Graham
2
Hanna, Sonya
2
Harris, Lloyd C.
2
Hewer, Paul
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
McDonald, Seonaidh
2
Mitchell, Richard
2
Moraes, Caroline
2
Oates, Caroline J.
2
Preece, Chloe
2
Quinn, Barry
2
Rowley, Jennifer
2
Skinner, Heather
2
Abratt, Russell
1
Al-Marri, Mohammed
1
Alevizou, Panayiota J.
1
Alpert, Frank
1
Anselmsson, Johan
1
Armstrong Soule, Catherine A.
1
Arnett, Dennis B.
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Ashton, John K.
1
Athwal, Navdeep
1
Aulōnitēs, Geōrgios I.
1
Baeza, Julia
1
Barcellos, Marcia Dutra de
1
Baxter, Jessica
1
Belk, Russell W.
1
Beverland, Michael B.
1
Biggins, Rebecca
1
Boyer, Michel
1
Bravo, Rafael
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
876
Journal of business research : JBR
802
SpringerLink / Bücher
783
Business strategy and the environment
638
The journal of brand management : an international journal
573
Springer eBook Collection
472
Technological forecasting & social change : an international journal
398
The journal of product & brand management
387
Journal of retailing and consumer services
324
Corporate social responsibility and environmental management
311
International Journal of Energy Economics and Policy : IJEEP
283
World Bank E-Library Archive
273
International Journal of Sustainable Development
271
International journal of production economics
260
Journal of business ethics : JOBE
255
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
243
International journal of production research
212
Working paper
206
IMF working papers
203
European research studies
181
Industrial marketing management : the international journal for industrial and high-tech firms
166
Cogent business & management
163
International journal of hospitality management
152
MPRA Paper
150
Premier reference source
150
Working paper / National Bureau of Economic Research, Inc.
147
NBER working paper series
146
Sustainability
144
Tourism management : research, policies, practice
141
International journal of innovation and sustainable development : IJISD
139
Pacific economic bulletin
136
Research
135
Amfiteatru economic : an economic and business research periodical
134
European journal of marketing : EJM
133
CESifo working papers
131
United Nations publication
128
International journal of consumer studies
127
Edward Elgar E-Book Archive
124
NBER Working Paper
123
more ...
less ...
Source
All
ECONIS (ZBW)
124
Showing
1
-
10
of
124
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
2
Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia
;
Baeza, Julia
;
Svärd, Camilla
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
Saved in:
3
Special issue: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011405304
Saved in:
4
Editorial: Sustainable consumption : activism, innovation and brands
McDonagh, Pierre
;
Martin, Diane M.
- In:
Journal of marketing management : MM
31
(
2015
)
13/14
,
pp. 1379-1382
Persistent link: https://www.econbiz.de/10011405330
Saved in:
5
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
6
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
7
Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634
Saved in:
8
Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
Saved in:
9
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->