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Building customer loyalty in online retailing : the role of relationship quality
Rafiq, Mohammed; Fulford, Heather; Lu, Xiaoming - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 494-517
Persistent link: https://www.econbiz.de/10009761847
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Experiential values over time - a comparison of measures of satisfaction and emotion
Koenig-Lewis, Nicole; Palmer, Adrian - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 69-85
Persistent link: https://www.econbiz.de/10003677984
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Primary and secondary effects of emotions on behavioural intention of theatre clients
Palmer, Adrian; Koenig-Lewis, Nicole - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1201-1217
Persistent link: https://www.econbiz.de/10008810717
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity
Garry, Tony; Broderick, Anne J.; Lahiffe, Katy - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 959-977
Persistent link: https://www.econbiz.de/10003786751
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Market orientation and internet-related cognitions: inside the minds of small business managers
Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 227-242
Persistent link: https://www.econbiz.de/10003458955
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Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Sharma, Piyush; Sivakumaran, Bharadhwaj; Marshall, Roger - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 473-494
Persistent link: https://www.econbiz.de/10003995628
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Coordination mechanisms in cross-functional teams : a product design perspective
Ainamo, Antti - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 841-860
Persistent link: https://www.econbiz.de/10003603928
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Power and control in the franchise network : an investigation of ex-franchisees and brand piracy
Frazer, Lorelle; Merrilees, Bill; Wright, Owen - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 1037-1054
Persistent link: https://www.econbiz.de/10003604062
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Co-constructing the narrative experience: staging and consuming the American Civil War at Gettysburg
Chronis, Athinodoros - In: Journal of marketing management : MM 24 (2008) 1/2, pp. 5-27
Persistent link: https://www.econbiz.de/10003677248