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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Relevance, responsibility, critical performativity, testimony and positive marketing : contributing to marketing theory, thought and practice
Tadajewski, Mark - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1513-1536
Persistent link: https://www.econbiz.de/10011608006
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Special issue: contemporary issues in museums and heritage marketing management
Taheri, Babak (ed.); O'Gorman, Kevin (ed.); Baxter, Ian (ed.) - 2016
Persistent link: https://www.econbiz.de/10011610971
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Editorial: contemporary issues in museums an heritage marketing management : introduction to the special issue
Taheri, Babak; O'Gorman, Kevin; Baxter, Ian - In: Journal of marketing management : MM 32 (2016) 15/16, pp. 1387-1391
Persistent link: https://www.econbiz.de/10011611004
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Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi; Tuominen, Sasu; Reijonen, Helen; … - In: Journal of marketing management : MM 32 (2016) 7/8, pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
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Is more capability always benefical for firm performance? : market orientation, core business process capabilities and business environment
Jaakkola, Matti; Frösén, Johanna; Tikkanen, Henrikki; … - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1359-1385
Persistent link: https://www.econbiz.de/10011585861
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Construction of silence on issues of sustainability through branding in the fashion market
Solér, Cecilia; Baeza, Julia; Svärd, Camilla - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 219-246
Persistent link: https://www.econbiz.de/10010511363
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Performing market segmentation : a performative perspective
Venter, Peet; Wright, Alex; Dibb, Sally - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 62-83
Persistent link: https://www.econbiz.de/10010511384