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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Schriftenreihe Marketing, Management
71
Arbeitspapier / Institut für Marketing, Universität Mannheim
61
Journal of business research : JBR
34
Jahrbuch der Absatz- und Verbrauchsforschung
28
Marketing : ZFP ; journal of research and management
21
Journal of Business Research
13
Schriftenreihe Marketing Management
13
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
12
Neuronale Netze im Marketing-Management : praxisorientierte Einführung in modernes Data-Mining
10
Psychology & marketing
10
Der Markt : international journal of marketing
9
Ertragsorientiertes Zielkundenmanagement für Finanzdienstleister : innovative Strategien, Konzepte, Tools
9
Management Know-how
9
The journal of brand management : an international journal
9
European journal of marketing : EJM
8
British journal of management : BJM
7
European management journal
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Springer eBook Collection / Business and Economics
7
The journal of services marketing
7
Arbeitspapier Nr. ... der Forschungsgruppe Integriertes Erdgas-Marketing
6
Corporate reputation review : an international journal
6
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
6
Luxury marketing : a challenge for theory and practice
6
Marketing intelligence & planning
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
The journal of product & brand management
6
Web 2.0 : neue Perspektiven für Marketing und Medien
6
Ganzheitliches Corporate Finance Management : Konzept - Anwendungsfelder - Praxisbeispiele
5
Journal of Services Marketing
5
Journal of the Academy of Marketing Science
5
European Journal of Marketing
4
Journal of Consumer Marketing
4
Journal of Product & Brand Management
4
Reihe: Management-Know-how / M : praxisnah und aktuell
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
4
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Gabler Edition Wissenschaft
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1
An Examination of Consumers' Motives to Switch Energy Suppliers
Walsh, Gianfranco
;
Groth, Markus
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing management : MM
21
(
2005
)
3
,
pp. 421-440
Persistent link: https://www.econbiz.de/10006959797
Saved in:
2
Disadvantaged consumers' experiences of marketplace discrimination in customer services
Walsh, Gianfranco
- In:
Journal of marketing management : MM
25
(
2009
)
1/2
,
pp. 143-169
Persistent link: https://www.econbiz.de/10003831032
Saved in:
3
Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
;
Kilian, Thomas
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 146-162
Persistent link: https://www.econbiz.de/10003979655
Saved in:
4
Consumer confusion proneness : scale development, validation, and application
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
;
Mitchell, …
- In:
Journal of marketing management : MM
23
(
2007
)
7/8
,
pp. 697-721
Persistent link: https://www.econbiz.de/10003558912
Saved in:
5
Measuring consumer vulnerability to perceived product-similarity problems and its consequences
Walsh, Gianfranco
;
Mitchell, Vincent-Wayne
;
Kilian, Thomas
- In:
Journal of marketing management : MM
26
(
2010
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10008416301
Saved in:
6
Disadvantaged consumers' experiences of marketplace discrimination in customer services
Walsh, Gianfranco
- In:
Journal of marketing management : MM
25
(
2009
)
1
,
pp. 143-170
Persistent link: https://www.econbiz.de/10008416613
Saved in:
7
Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
;
Mitchell, …
- In:
Journal of marketing management : MM
23
(
2007
)
7
,
pp. 697-722
Persistent link: https://www.econbiz.de/10008416733
Saved in:
8
Consumer confusion proneness: scale development, validation, and application
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
;
Mitchell, …
- In:
Journal of marketing management : MM
23
(
2007
)
7-8
,
pp. 697-722
Persistent link: https://www.econbiz.de/10007901900
Saved in:
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