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Brand orientation and brand values in retail banking
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1007-1029
Persistent link: https://www.econbiz.de/10010194419
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Factors Influencing Successful Brand Extensions
Hem, Leif E.; Chernatony, Leslie de; Iversen, Nina M. - In: Journal of marketing management : MM 19 (2003) 7-8, pp. 781-806
Persistent link: https://www.econbiz.de/10006967202
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Building on Services' Characteristics to Develop Successful Services Brands
Chernatony, Leslie de; Segal-Horn, Susan - In: Journal of marketing management : MM 17 (2001) 7-8, pp. 645-670
Persistent link: https://www.econbiz.de/10006976807
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The Buy-in Benchmark. How Staff Understanding and Commitment Impact Brand and Business Performance
Thomson, Kevin; Chernatony, Leslie de; Arganbright, Lorrie - In: Journal of marketing management : MM 15 (1999) 8, pp. 819-836
Persistent link: https://www.econbiz.de/10006986072
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Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation
Chernatony, Leslie de - In: Journal of marketing management : MM 15 (1999) 1-3, pp. 157-180
Persistent link: https://www.econbiz.de/10006989996
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Criteria to Assess Brand Success
Chernatony, Leslie de; Riley, Francesca Dall'Olmo; … - In: Journal of marketing management : MM 14 (1998) 7, pp. 765-782
Persistent link: https://www.econbiz.de/10006991404
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Defining A "Brand": Beyond the Literature with Experts' Interpretations
Chernatony, Leslie de; Riley, Francesca Dall'Olmo - In: Journal of marketing management : MM 14 (1998) 5, pp. 417-444
Persistent link: https://www.econbiz.de/10006992543
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Harnessing the power of database marketing
Lewington, John; Chernatony, Leslie de; Brown, Ann - In: Journal of marketing management : MM 12 (1996) 4, pp. 329-346
Persistent link: https://www.econbiz.de/10007000779
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Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Lynch, Joanne; de Chernatony, Leslie - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 123-136
Persistent link: https://www.econbiz.de/10007901933
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Critical Issues in Brand Management
de Chernatony, Leslie; Abimbola, Temi; Cottam, Susan - In: Journal of marketing management : MM 23 (2007) 1-2, pp. 1-6
Persistent link: https://www.econbiz.de/10007901941