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A practitioner-led strategic place brand-management model
Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
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Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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The rise of inconspicuous consumption
Eckhardt, Giana M.; Belk, Russell W.; Wilson, Jonathan A. J. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
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Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.; Tiwsakul, Amy Rungpaka - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
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Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Preece, Chloe; Kerrigan, Finola - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
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Interact with me on my terms : a four segment Facebook engagement framework for marketers
Hodis, Monica Alexandra; Sriramachandramurthy, Rajendran; … - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1255-1284
Persistent link: https://www.econbiz.de/10011405232
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Balancing acts : managing employees and reputation in social media
Rokka, Joonas; Karlsson, Katariina; Tienari, Janne - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
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The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
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Brand management in small and medium-sized (SME) retailers : a future research agenda
Mitchell, Richard; Hutchinson, Karise; Quinn, Barry - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1367-1393
Persistent link: https://www.econbiz.de/10010209634
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Collaborating for success : managerial perspectives on co-branding strategies in the fashion industry
Oeppen, Jemma; Jamal, Ahmad - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 925-948
Persistent link: https://www.econbiz.de/10010411302