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The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.; Yan, Ruoh-nan; Ogle, Jennifer Paff; … - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
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Corporate citizenship and its impact upon consumer moralisation, decision-making and choice
McEachern, Morven G. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 430-452
Persistent link: https://www.econbiz.de/10010512560
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.; Dowling, Grahame R.; Wei, Edward - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
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Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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Country-of-origin and private-label merchandise
Parsons, Andrew G.; Ballentine, Paul W.; Wilkinson, Helene - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
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Economic and utilitarain benefits of monetary versus non-monetary in-store sales promotions
Reid, Mike; Thompson, Peter; Mavondo, Felix; Brunsø, Karen - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 247-268
Persistent link: https://www.econbiz.de/10010512572
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Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
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Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill; Lee, Jong-Ho; Wright, George - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
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Targeting direct marketing campaigns by neural networks
Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574