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Journal of marketing management : MM
Journal of business research : JBR
81
Journal of retailing and consumer services
71
Journal of retailing
49
Journal of promotion management : JPM
46
Journal of marketing research : JMR
41
Marketing Science
30
Journal of marketing
28
Psychology & marketing
28
Marketing letters : a journal of research in marketing
26
International review on public and non-profit marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : innovations in planning and applied research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing communications
22
Journal of the Academy of Marketing Science
21
SpringerLink / Bücher
21
European journal of marketing : EJM
20
European journal of operational research : EJOR
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
The international review of retail, distribution and consumer research
16
International journal of retail & distribution management
15
European Journal of Marketing
14
International journal of hospitality management
14
International journal of production economics
14
Journal of Product & Brand Management
14
Journal of business ethics : JOBE
14
Journal of consumer behaviour : an international research review
14
The journal of consumer marketing
14
Journal of Consumer Marketing
13
The journal of product & brand management
13
Quantitative marketing and economics : QME
12
Journal of nonprofit & public sector marketing
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Asia Pacific journal of marketing and logistics
10
Discussion Paper / Tilburg University, Center for Economic Research
10
Information systems research : ISR
10
International journal of advertising : the review of marketing communications
10
International journal of market research
10
Journal of business economics : JBE
10
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ECONIS (ZBW)
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1
The influence of gender, social cause, charitable support, and massage appeal on Gen Y's responses to couse-related marketing
Hyllegard, Karen H.
;
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
; …
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 100-123
Persistent link: https://www.econbiz.de/10008841679
Saved in:
2
Corporate citizenship and its impact upon consumer moralisation, decision-making and choice
McEachern, Morven G.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 430-452
Persistent link: https://www.econbiz.de/10010512560
Saved in:
3
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
4
Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
Saved in:
5
Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben
;
Barnes, Bradley R.
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
Saved in:
6
Country-of-origin and private-label merchandise
Parsons, Andrew G.
;
Ballentine, Paul W.
;
Wilkinson, Helene
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
Saved in:
7
Economic and utilitarain benefits of monetary versus non-monetary in-store sales promotions
Reid, Mike
;
Thompson, Peter
;
Mavondo, Felix
;
Brunsø, Karen
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 247-268
Persistent link: https://www.econbiz.de/10010512572
Saved in:
8
Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
Saved in:
9
Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill
;
Lee, Jong-Ho
;
Wright, George
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
Saved in:
10
Targeting direct marketing campaigns by neural networks
Guido, Gianluigi
;
Prete, M. Irene
;
Miraglia, Stefano
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
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