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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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When consumers cope with price-persuasion knowledge : the role of topic knowledge
Kachersky, Luke; Kim, Hyeong Min - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 28-40
Persistent link: https://www.econbiz.de/10008841703
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Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.; Ennew, Christine T.; McKechnie, Sally; … - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
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Brand vulnerability to product assortments and prices
Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
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Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
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Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
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Seniors' attitudes to voicing complaints : a qualitative study
Grougiou, Vassiliki; Pettigrew, Simone - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 987-1001
Persistent link: https://www.econbiz.de/10003902410
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An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 461-481
Persistent link: https://www.econbiz.de/10003492221
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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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The value of knowing what customers really want : the impact of salesperson ability to read non-verbal cues of affect on service quality
Puccinelli, Nancy M.; Andrzejewski, Susan A.; Markos, Ereni - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 356-373
Persistent link: https://www.econbiz.de/10009761873