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Consumer behaviour
307
Konsumentenverhalten
307
Brand management
50
Markenführung
50
Brand image
37
Markenimage
37
Beziehungsmarketing
35
Relationship marketing
35
Social Web
34
Social web
34
Großbritannien
33
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33
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27
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27
Marketing management
25
Marketingmanagement
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22
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English
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Harris, Lloyd C.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Baron, Steve
3
Blois, Keith J.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
He, Hongwei
3
Hopkinson, Gilian C.
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Chen, Junsong
2
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Journal of marketing management : MM
Journal of business research : JBR
2,211
Journal of retailing and consumer services
2,110
NBER working paper series
1,068
International journal of hospitality management
991
Working paper / National Bureau of Economic Research, Inc.
924
NBER Working Paper
850
International journal of consumer studies
779
Psychology & marketing
682
Management science : journal of the Institute for Operations Research and the Management Sciences
650
European journal of operational research : EJOR
596
Journal of consumer research : JCR ; an interdisciplinary bimonthly
588
International journal of production economics
518
SpringerLink / Bücher
480
The service industries journal
442
Asia Pacific journal of marketing and logistics
435
Tourism management : research, policies, practice
424
The journal of product & brand management
419
European Journal of Marketing
417
Discussion paper / Centre for Economic Policy Research
411
Journal of marketing research : JMR
405
Journal of revenue and pricing management
399
Economics letters
397
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
387
Journal of retailing
386
Journal of travel and tourism marketing
383
European journal of marketing : EJM
381
Journal of Consumer Marketing
380
International journal of industrial organization
373
The journal of services marketing
364
The journal of brand management : an international journal
362
Cogent business & management
359
International journal of contemporary hospitality management
359
CESifo working papers
353
Journal of the Academy of Marketing Science
352
Journal of marketing
345
International journal of production research
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Marketing letters : a journal of research in marketing
341
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ECONIS (ZBW)
335
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1
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
2
When consumers cope with price-persuasion knowledge : the role of topic knowledge
Kachersky, Luke
;
Kim, Hyeong Min
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 28-40
Persistent link: https://www.econbiz.de/10008841703
Saved in:
3
Would you believe it? : a detailed investigation of believability in comparative price advertising
Devlin, James F.
;
Ennew, Christine T.
;
McKechnie, Sally
; …
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 793-811
Persistent link: https://www.econbiz.de/10009790975
Saved in:
4
Brand vulnerability to product assortments and prices
Dass, Mayukh
;
Kumar, Piyush
;
Peev, Plamen P.
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 735-754
Persistent link: https://www.econbiz.de/10009790981
Saved in:
5
Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
Saved in:
6
Private labels ain't bona fide! : perceived authenticity and willingness to pay a price premium for national brands over private labels
Kadirov, Djavlonbek
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1773-1798
Persistent link: https://www.econbiz.de/10011406191
Saved in:
7
Seniors' attitudes to voicing complaints : a qualitative study
Grougiou, Vassiliki
;
Pettigrew, Simone
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 987-1001
Persistent link: https://www.econbiz.de/10003902410
Saved in:
8
An investigation into the mediating influence of consumer expertise on the antecedents and consequences of affect within professional service markets
Garry, Tony
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 461-481
Persistent link: https://www.econbiz.de/10003492221
Saved in:
9
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
10
The value of knowing what customers really want : the impact of salesperson ability to read non-verbal cues of affect on service quality
Puccinelli, Nancy M.
;
Andrzejewski, Susan A.
;
Markos, Ereni
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 356-373
Persistent link: https://www.econbiz.de/10009761873
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