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~isPartOf:"Journal of marketing management : MM"
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Social Web
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Hunt, Shelby D.
5
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3
Patterson, Maurice
3
Varman, Rohit
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Golf-Papez, Maja
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Hanmer-Lloyd, Stuart
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
622
SpringerLink / Bücher
573
European Journal of Marketing
475
Technological forecasting & social change : an international journal
256
Journal of retailing and consumer services
245
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
222
Springer eBook Collection
216
Marketing Intelligence & Planning
210
Journal of Food Distribution Research
208
Industrial marketing management : the international journal for industrial and high-tech firms
207
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160
International journal of internet marketing and advertising : IJIMA
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147
Management Science
138
Europäische Hochschulschriften / 5
137
Journal of Consumer Marketing
133
Tourism management : research, policies, practice
133
Journal of management information systems : JMIS
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Journal of marketing
131
Journal of Agricultural and Applied Economics
130
Business horizons
116
Psychology & marketing
114
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110
European journal of marketing : EJM
107
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Journal of the Academy of Marketing Science
100
Marketing intelligence & planning
100
Journal of marketing education : JME
99
Journal of marketing communications
98
International Food and Agribusiness Management Review
95
Springer eBook Collection / Business and Economics
94
Journal of strategic marketing
93
International journal of business information systems : IJBIS
92
Journal of Product & Brand Management
92
Journal of travel and tourism marketing
92
International journal of advertising : the review of marketing communications
90
Cogent business & management
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International journal of hospitality management
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ECONIS (ZBW)
149
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1
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149
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1
Senior marketers' insights into the challenges of social media implementation in large organisations : assessing generic and electronic orientation models as potential solutions
Valos, Michael
;
Polonsky, Michael J.
;
Mavondo, Felix
; …
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 713-746
Persistent link: https://www.econbiz.de/10011309061
Saved in:
2
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
3
Marketing
and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
4
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
5
Balancing acts : managing employees and reputation in social media
Rokka, Joonas
;
Karlsson, Katariina
;
Tienari, Janne
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 802-827
Persistent link: https://www.econbiz.de/10010375792
Saved in:
6
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
8
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
9
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
10
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
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