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Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia; Koronis, Epaminodas; Elliott, Richard - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 530-546
Persistent link: https://www.econbiz.de/10009159916
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A Model of Emotion-Driven Choice
Elliott, Richard - In: Journal of marketing management : MM 14 (1998) 1-3, pp. 95-108
Persistent link: https://www.econbiz.de/10006993516
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Man management? Women and the use of debt to control personal relationships
Elliott, Richard; Eccles, Sue; Gournay, Kevin - In: Journal of marketing management : MM 12 (1996) 7, pp. 657-670
Persistent link: https://www.econbiz.de/10007002325
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Understanding Consumption: Contributions from a Narrative Perspective
Shankar, Avi; Elliott, Richard; Goulding, Christina - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 429-454
Persistent link: https://www.econbiz.de/10006978939
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Special Issue on "Understanding Customers: Contributions from Theory and Practice" - Understanding Consumption: Contributions from a Narrative Perspective
Shankar, Avi; Elliott, Richard; Goulding, Christina - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 429-454
Persistent link: https://www.econbiz.de/10006978967
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Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia; Koronis, Epaminondas; Elliott, Richard - In: Journal of marketing management : MM 27 (2011) 5, pp. 530-547
Persistent link: https://www.econbiz.de/10008995017
Cover Image
Media amplification of a brand crisis and its affect on brand trust
Yannopoulou, Natalia; Koronis, Epaminondas; Elliott, Richard - In: Journal of marketing management : MM 27 (2011) 5, pp. 530-547
Persistent link: https://www.econbiz.de/10008997401