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Consumer behaviour
307
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307
Brand management
54
Markenführung
54
Internet marketing
46
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46
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41
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Hamilton, Kathy
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Dessart, Laurence
3
Devlin, James F.
3
Hewer, Paul
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Johnson, Lester W.
3
Maclaran, Pauline
3
Malthouse, Edward C.
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
2
Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
2
Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Calder, Bobby J.
2
Canhoto, Ana Isabel Domingos
2
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Academy of Marketing
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Journal of marketing management : MM
Journal of business research : JBR
2,150
Journal of retailing and consumer services
1,986
International journal of hospitality management
868
Tourism management : research, policies, practice
857
International journal of consumer studies
770
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
SpringerLink / Bücher
542
NBER working paper series
540
Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
492
Tourism management perspectives : TMP
472
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445
Asia Pacific journal of marketing and logistics
413
Tourism economics : the business and finance of tourism and recreation
406
The journal of product & brand management
404
International journal of contemporary hospitality management
400
NBER Working Paper
396
Management science : journal of the Institute for Operations Research and the Management Sciences
388
European Journal of Marketing
385
Journal of Consumer Marketing
373
European journal of marketing : EJM
368
The journal of brand management : an international journal
366
Journal of marketing research : JMR
365
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing communications
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
336
Cogent business & management
332
Journal of international consumer marketing
328
Technological forecasting & social change : an international journal
322
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of retailing
319
Journal of marketing
315
Marketing letters : a journal of research in marketing
312
Journal of hospitality marketing & management
311
Journal of the Academy of Marketing Science
305
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
304
Journal of fashion marketing and management
298
Journal of consumer behaviour : an international research review
297
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ECONIS (ZBW)
336
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1
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
2
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
3
Consumer vulnerability and exclusion : a study of carers in the tourism marketplace
Hunter-Jones, Philippa
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10008841665
Saved in:
4
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie
;
Rahman, Mohammad Mafizur
;
Rosenberger, …
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Saved in:
5
Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
Saved in:
6
Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.
;
Szmigin, Isabelle
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 321-342
Persistent link: https://www.econbiz.de/10003984942
Saved in:
7
The dividualised consumer : skeching the new mask of the consumer
Cluley, Robert
;
Brown, Stephen D.
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10010511380
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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