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Special issue on CRM : technology adoption, business implications, and social and cultural concerns
Ali, Maged; Melewar, T. C.; Dennis, Charles - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 391-392
Persistent link: https://www.econbiz.de/10009761858
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Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
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Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 243-269
Persistent link: https://www.econbiz.de/10008847763
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Value marketing through corporate reputation: An empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin; … - In: Journal of marketing management : MM 27 (2011) 3, pp. 243-269
Persistent link: https://www.econbiz.de/10008884649
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Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen; Woodside, Arch G. - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
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Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management's service-dominant logic : commentary
Woodside, Arch G.; Sood, Suresh - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 98-110
Persistent link: https://www.econbiz.de/10011697743