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Consumer perceptions of monetary and non-monetary introductory promotions for new products
Lowe, Ben; Barnes, Bradley R. - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 629-651
Persistent link: https://www.econbiz.de/10009558872
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Country-of-origin and private-label merchandise
Parsons, Andrew G.; Ballentine, Paul W.; Wilkinson, Helene - In: Journal of marketing management : MM 28 (2012) 5/6, pp. 594-608
Persistent link: https://www.econbiz.de/10009558874
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Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Veer, Ekant - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 195-206
Persistent link: https://www.econbiz.de/10009733419
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Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
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Targeting direct marketing campaigns by neural networks
Guido, Gianluigi; Prete, M. Irene; Miraglia, Stefano; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 992-1006
Persistent link: https://www.econbiz.de/10009349574
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Strategic and organisational determinants of sophistication in deployed sales force automation systems within three industry sectors in the UK
Donaldson, Bill; Lee, Jong-Ho; Wright, George - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1305-1330
Persistent link: https://www.econbiz.de/10009702004
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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos; Arp, Sabrina - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
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Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza; Andrews, Lynda; Wiese, Melanie; … - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216