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Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei; Li, Yan - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 77-99
Persistent link: https://www.econbiz.de/10008841689
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Brand identity and online self-customisation usefulness perception
He, Hongwei; Harris, Lloyd C.; Wang, Weiyue; Haider, Kamran - In: Journal of marketing management : MM 32 (2016) 13/14, pp. 1308-1332
Persistent link: https://www.econbiz.de/10011585855
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I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
He, Hongwei; Mukherjee, Avinandan - In: Journal of marketing management : MM 23 (2007) 5/6, pp. 443-460
Persistent link: https://www.econbiz.de/10003492219
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Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
He, Hongwei; Li, Yan - In: Journal of marketing management : MM 27 (2011) 1, pp. 77-100
Persistent link: https://www.econbiz.de/10008786268
Cover Image
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
He, Hongwei; Mukherjee, Avinandan - In: Journal of marketing management : MM 23 (2007) 5, pp. 443-461
Persistent link: https://www.econbiz.de/10008416688
Cover Image
I am, ergo I shop: does store image congruity explain shopping behaviour of Chinese consumers?
He, Hongwei; Mukherjee, Avinandan - In: Journal of marketing management : MM 23 (2007) 5-6, pp. 443-460
Persistent link: https://www.econbiz.de/10007901914
Cover Image
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
He, Hongwei; Li, Yan - In: Journal of marketing management : MM 27 (2011) 1, pp. 77-100
Persistent link: https://www.econbiz.de/10008884658