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~isPartOf:"Journal of marketing management : MM"
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Brand image
62
Markenimage
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Consumer behaviour
42
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Brand management
38
Markenführung
38
Einzelhandel
22
Retail trade
22
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Broderick, Amanda J.
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He, Hongwei
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Mitchell, Richard
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O'Sullivan, Stephen R.
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Quinn, Barry
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Aulōnitēs, Geōrgios I.
1
Balaji, M. S.
1
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Chen, Junsong
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Journal of marketing management : MM
Journal of retailing and consumer services
872
Journal of business research : JBR
663
The journal of brand management : an international journal
349
Journal of retailing
334
The journal of product & brand management
318
The international review of retail, distribution and consumer research
246
International journal of retail & distribution management
242
European journal of operational research : EJOR
181
International journal of production economics
181
Psychology & marketing
173
SpringerLink / Bücher
173
International Journal of Retail & Distribution Management
161
European journal of marketing : EJM
147
Asia Pacific journal of marketing and logistics
131
Journal of marketing
119
International journal of retail and distribution management
109
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing intelligence & planning
105
Tourism management : research, policies, practice
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
Journal of travel and tourism marketing
103
Journal of marketing communications
94
Journal of strategic marketing
93
Journal of the Academy of Marketing Science
92
Journal of international consumer marketing
85
The journal of consumer marketing
85
Ifo Schnelldienst
82
Industrial marketing management : the international journal for industrial and high-tech firms
82
Cogent business & management
81
International journal of hospitality management
81
Ifo-Schnelldienst
80
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
Marketing letters : a journal of research in marketing
76
European Journal of Marketing
74
Journal of global marketing
74
Manufacturing & service operations management : M & SOM
74
NBER working paper series
74
The service industries journal
74
International journal of consumer studies
73
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ECONIS (ZBW)
83
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1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
3
The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine
;
Tollington, Tony
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
Saved in:
4
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
5
Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel
;
Fell, Cliff
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
Saved in:
6
Explaining behavioural intentions toward co-branded products
Helmig, Bernd
;
Huber, Jan-Alexander
;
Leeflang, Peter
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 285-304
Persistent link: https://www.econbiz.de/10003459036
Saved in:
7
Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.
;
Iversen, Nina M.
;
Martinez, Eva
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
Saved in:
8
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.
;
Wang, Chao
;
Kwok, Simon
- In:
Journal of marketing management : MM
26
(
2010
)
9/10
,
pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
Saved in:
9
Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei
;
Li, Yan
- In:
Journal of marketing management : MM
27
(
2011
)
1/2
,
pp. 77-99
Persistent link: https://www.econbiz.de/10008841689
Saved in:
10
Re-incorporating usage situation in choice models : a base for future developments
Romero de la Fuente, Jaime
;
Yagüe Guillén, María Jesús
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 245-263
Persistent link: https://www.econbiz.de/10003710232
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