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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca; Hand, Chris; Guido, Francesca - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
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The recognition and measurement of brand assets : an exploration of the accounting/marketing interface
El-Tawy, Nevine; Tollington, Tony - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 711-731
Persistent link: https://www.econbiz.de/10003768173
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
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Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel; Fell, Cliff - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
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Explaining behavioural intentions toward co-branded products
Helmig, Bernd; Huber, Jan-Alexander; Leeflang, Peter - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 285-304
Persistent link: https://www.econbiz.de/10003459036
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Feedback effects of brand extensions on the brand image of global brands : a comparison between Spain and Norway
Pina, Jose M.; Iversen, Nina M.; Martinez, Eva - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 943-966
Persistent link: https://www.econbiz.de/10008664013
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A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
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Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei; Li, Yan - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 77-99
Persistent link: https://www.econbiz.de/10008841689
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Re-incorporating usage situation in choice models : a base for future developments
Romero de la Fuente, Jaime; Yagüe Guillén, María Jesús - In: Journal of marketing management : MM 24 (2008) 3/4, pp. 245-263
Persistent link: https://www.econbiz.de/10003710232