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~isPartOf:"Journal of marketing management : MM"
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Consumers' emotional responses...
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Consumer behaviour
307
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307
Brand management
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Piacentini, Maria
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Michaelidou, Nina
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Veer, Ekant
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3
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3
Jafari, Aliakbar
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Maclaran, Pauline
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Martin, Drew
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Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
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Journal of marketing management : MM
Journal of business research : JBR
2,090
Journal of retailing and consumer services
1,969
International journal of hospitality management
1,306
International journal of consumer studies
765
Psychology & marketing
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
NBER working paper series
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553
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
381
Journal of marketing research : JMR
359
European journal of marketing : EJM
357
The journal of brand management : an international journal
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Journal of business ethics : JOBE
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
345
Journal of hospitality marketing & management
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Cogent business & management
328
Journal of international consumer marketing
321
Journal of retailing
306
Journal of marketing communications
303
Marketing letters : a journal of research in marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
296
Journal of economic psychology : research in economic psychology and behavioral economics
295
The journal of consumer marketing
294
International journal of retail & distribution management
293
Journal of consumer behaviour : an international research review
293
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
292
Journal of marketing
288
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
286
Technological forecasting & social change : an international journal
283
The journal of services marketing
277
Journal of the Academy of Marketing Science
275
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ECONIS (ZBW)
323
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1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
3
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
4
"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
Saved in:
5
Faith, hope and love : doing family through consuming
Higgins, Leighanne
;
Hamilton, Kathy
- In:
Journal of marketing management : MM
30
(
2014
)
15/16
,
pp. 1577-1596
Persistent link: https://www.econbiz.de/10010466449
Saved in:
6
Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila
;
Sandberg, Brigitta
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
Saved in:
7
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
8
Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
Saved in:
9
Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline
;
Heath, M. Teresa Pereira
;
Ennew, …
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
Saved in:
10
The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina
;
Hogg, Margaret K.
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1091-1111
Persistent link: https://www.econbiz.de/10008757649
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