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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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There is no dark side of customer aggression : it's all dark
Yagil, Dana - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
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Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
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A critical examination of service loyalty measures
El-Manstrly, Dahlia; Harrison, Tina - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007
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How professional service firms compete in the market: an exploratory study
Amonini, Claudia; McColl-Kennedy, Janet R.; Soutar, … - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 28-55
Persistent link: https://www.econbiz.de/10003979622
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Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri; Evanschitzky, Heiner; Rudd, John - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
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Value-creation space : the role of events in a service-dominant marketing paradigm
Crowther, Philip; Donlan, Leah - In: Journal of marketing management : MM 27 (2011) 13/14, pp. 1444-1463
Persistent link: https://www.econbiz.de/10009412789
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Liminal mothers' negotiation of conflicting service consumption
Tonner, Andrea - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 100-120
Persistent link: https://www.econbiz.de/10011438596
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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042