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Marketing theory
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Journal of marketing management : MM
Journal of marketing research : JMR
412
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199
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180
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164
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Springer eBook Collection / Business and Economics
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Marketing letters : a journal of research in marketing
59
The journal of industrial economics
59
Economics letters
57
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Staff working paper / Bank of Canada
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark
;
Chelekis, Jessica
;
DeBerry-Spence, Benet
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
Saved in:
2
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
(
ed.
);
Martin, Drew
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011753458
Saved in:
3
Editorial: Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research
Wells, Victoria
;
Martin, Drew
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 873-877
Persistent link: https://www.econbiz.de/10011753459
Saved in:
4
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces
Robson, Julie
(
contributor
)
-
Academy of Marketing
-
2015
Persistent link: https://www.econbiz.de/10011405127
Saved in:
5
Sustainability marketing research : post, present and future
McDonagh, Pierre
;
Prothero, Andrea
- In:
Journal of marketing management : MM
30
(
2014
)
11/12
,
pp. 1186-1219
Persistent link: https://www.econbiz.de/10010433928
Saved in:
6
Editorial: Introduction : theorising gender and gendering theory in marketing and consumer research
Arsel, Zeynep
;
Eräranta, Kirsi
;
Moisander, Johanna
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1553-1558
Persistent link: https://www.econbiz.de/10011407484
Saved in:
7
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
8
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
9
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
10
Barriers to advancing the science and practice of marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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