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Experiential liminoid consumption : the case of nightclubbing
Taheri, Babak; Gori, Keith; O'Gorman, Kevin; Hogg, Gillian - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 19-43
Persistent link: https://www.econbiz.de/10011438579
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The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.; Denegri-Knott, Janice; Molesworth, Mike - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
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Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
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Liminal mothers' negotiation of conflicting service consumption
Tonner, Andrea - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 100-120
Persistent link: https://www.econbiz.de/10011438596
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Persona-fied brands : managing branded persons through persona
Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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Children as vulnerable consumers : a first conceptualisation
Spotswood, Fiona; Nairn, Agnès - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 211-229
Persistent link: https://www.econbiz.de/10011545549
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Exploring the impact of packaging interactions on quality of life among older consumers
Ford, Nicholas; Trott, Paul; Simms, Chris - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 275-312
Persistent link: https://www.econbiz.de/10011545626
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Understanding the vulnerability of blind consumers : adaptation in the marketplace, personal traits and coping strategies
Falchetti, Claudia; Ponchio, Mateus Canniatti; Botelho, … - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 313-334
Persistent link: https://www.econbiz.de/10011545660
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Unpacking the interplay between organisational factors and the economic environment in the creation of consumer vulnerability
Canhoto, Ana Isabel Domingos; Dibb, Sally - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 335-356
Persistent link: https://www.econbiz.de/10011545667
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Poverty as we never knew it : THE source of vulnerability for most of humankind
Hill, Ronald Paul - In: Journal of marketing management : MM 32 (2016) 3/4, pp. 365-370
Persistent link: https://www.econbiz.de/10011546247