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~isPartOf:"Journal of marketing management : MM"
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Brand management
101
Markenführung
101
Consumer behaviour
49
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Brand image
35
Markenimage
35
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24
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23
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Journal of marketing management : MM
SpringerLink / Bücher
1,085
Journal of business research : JBR
891
The journal of brand management : an international journal
561
The journal of product & brand management
387
Springer eBook Collection
369
Journal of retailing and consumer services
298
Strategic management journal
260
Industrial marketing management : the international journal for industrial and high-tech firms
234
Gabler Edition Wissenschaft
202
Technological forecasting & social change : an international journal
198
Long range planning : LRP ; international journal of strategic management
184
Harvard business review : HBR
180
European Sport management quarterly : ESMQ
166
Harvard-Business-Manager : das Wissen der Besten
166
Europäische Hochschulschriften / 5
165
Journal of business strategy
154
Research
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Journal of sport management : the official journal of the North American Society of Sport Management
152
Springer eBook Collection / Business and Economics
151
Business horizons
149
Journal of strategic marketing
149
International journal of hospitality management
148
Sport management review
146
European journal of marketing : EJM
143
Business strategy and the environment
133
International journal of sport management and marketing : IJSMM
131
Management decision : MD
126
Journal of strategy and management
124
Strategy & leadership : a publication of Strategic Leadership Forum
119
Marketing intelligence & planning
115
Psychology & marketing
113
Asia Pacific journal of marketing and logistics
112
Journal of business ethics : JOBE
110
Journal of marketing communications
109
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
Cogent business & management
103
Premier reference source
103
Journal of the Academy of Marketing Science
98
California management review
95
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ECONIS (ZBW)
107
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107
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1
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
2
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
Hollebeek, Linda D.
;
Conduit, Jodie
;
Brodie, Roderick J.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 393-398
Persistent link: https://www.econbiz.de/10011483099
Saved in:
3
Competitive intelligence in practice : empirical evidence from the UK retail banking sector
Wright, Sheila
;
Eid, Elsayed R.
;
Fleisher, Craig S.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 941-964
Persistent link: https://www.econbiz.de/10003902397
Saved in:
4
Strategic orientation in handicraft subsistence businesses in Oaxacak, Mexico
Mendoza-Ramirez, Luis
;
Toledo-López, Arcelia
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 476-500
Persistent link: https://www.econbiz.de/10010376946
Saved in:
5
Interactive effects of marketing strategy formulation and implementation upon firm performance
Ramaseshan, B.
;
Ishak, Asmai
;
Kingshott, Russel P. J.
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1224-1250
Persistent link: https://www.econbiz.de/10010209649
Saved in:
6
Value dimensions and relationship postures in dyadic "Key Relationship Programmes"
Henneberg, Stephan
;
Pardo, Catherine
;
Mouzas, Stefanos
; …
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 535-550
Persistent link: https://www.econbiz.de/10003874162
Saved in:
7
Marketing/accounting synergy : a discussion of its potential and evidence in e-business planning
Phillips, Paul
;
Halliday, Sue Vaux
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 751-770
Persistent link: https://www.econbiz.de/10003768189
Saved in:
8
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
9
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
10
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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