Narrow search
Showing 1 - 10 of 399
Cover Image
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Cover Image
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Cover Image
Understanding communal and individual customer experiences in group-oriented event tourism : an activity theory perspective
Carlson, Jamie; Rahman, Mohammad Mafizur; Rosenberger, … - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 900-925
Persistent link: https://www.econbiz.de/10011612533
Cover Image
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri; Evanschitzky, Heiner; Rudd, John - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Cover Image
A critical examination of service loyalty measures
El-Manstrly, Dahlia; Harrison, Tina - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1834-1861
Persistent link: https://www.econbiz.de/10010235007
Cover Image
There is no dark side of customer aggression : it's all dark
Yagil, Dana - In: Journal of marketing management : MM 33 (2017) 15/16, pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Cover Image
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali; Felix, Reto; Braun, Jakob - In: Journal of marketing management : MM 34 (2018) 9/10, pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Cover Image
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Cover Image
Online service quality : content and process of analysis
Piercy, Niall - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 747-785
Persistent link: https://www.econbiz.de/10010375796
Cover Image
Key service drivers for high-tech service brand equity : the mediating role of overall service quality and perceived value
He, Hongwei; Li, Yan - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 77-99
Persistent link: https://www.econbiz.de/10008841689