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~isPartOf:"Journal of marketing management : MM"
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Marketing management
122
Marketingmanagement
122
Market research
42
Marktforschung
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Consumer behaviour
40
Konsumentenverhalten
40
Marketing
24
Marketing theory
18
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marketing strategy
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English
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Hunt, Shelby D.
4
Tadajewski, Mark
4
Hewer, Paul
3
Aitken, Robert
2
Arsel, Zeynep
2
Baxter, Ian
2
Butler, Patrick
2
Celuch, Kevin
2
Collins, Neil
2
Dibb, Sally
2
Doherty, Anne Marie
2
East, Robert
2
Hogg, Margaret K.
2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Koenig-Lewis, Nicole
2
Lang, John T.
2
Martin, Drew
2
O'Cass, Aron
2
O'Gorman, Kevin
2
Palmer, Adrian
2
Patterson, Maurice
2
Polonsky, Michael J.
2
Prothero, Andrea
2
Ramaseshan, B.
2
Ryals, Lynette
2
Ryan, Annmarie
2
Slater, Stephanie
2
Smith Maguire, Jennifer
2
Taheri, Babak
2
Varadarajan, Rajan
2
Watson, David J.
2
Wells, Victoria
2
White, Lesley
2
Wilkie, Dean C. H.
2
Ainamo, Antti
1
Aleti, Torgeir
1
Antioco, Michael D. J.
1
Araujo, Luis
1
Armstrong Soule, Catherine A.
1
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Academy of Marketing
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
Journal of business research : JBR
438
Journal of marketing research : JMR
422
Industrial marketing management : the international journal for industrial and high-tech firms
274
SpringerLink / Bücher
274
Journal of marketing
271
Journal of strategic marketing
197
Journal of the Academy of Marketing Science
176
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
162
Overseas business reports : OBR
155
European journal of marketing : EJM
153
Gabler Edition Wissenschaft
115
Journal of advertising research
111
The journal of business & industrial marketing
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
International journal of market research : JMRS ; the journal of the Market Research Society
107
Journal of marketing communications
107
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Marketing : ZFP ; journal of research and management
98
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
87
Marketing intelligence & planning
87
Journal of business economics : JBE
84
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Business horizons
76
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
75
The marketing review
74
Harvard business review : HBR
72
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
62
Psychology & marketing
53
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ECONIS (ZBW)
161
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1
Editorial: Engaging marketing management
Tadajewski, Mark
;
Hewer, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 955-956
Persistent link: https://www.econbiz.de/10009576995
Saved in:
2
Marketing management and marketing research
Levy, Sidney J.
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 8-13
Persistent link: https://www.econbiz.de/10009489018
Saved in:
3
Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike
;
Harwood, Tracy
;
Ward, Janet
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
Saved in:
4
Epistemologies in the wild : local knowledge and the notion of performativity
Nilsson, Johan
;
Helgesson, Claes-Fredrik
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 16-36
Persistent link: https://www.econbiz.de/10010511388
Saved in:
5
How organisations generate and use customer insight
Said, Emanuel
;
MacDonald, Emma K.
;
Wilson, Hugh
; …
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1158-1179
Persistent link: https://www.econbiz.de/10011405223
Saved in:
6
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
7
A marketing perspective on the rise of China : monopoly, politics and value
Collins, Neil
;
Butler, Patrick
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 269-288
Persistent link: https://www.econbiz.de/10010512571
Saved in:
8
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
9
A commentary on the treatment of taboo in consumption and marketing
Larsen, Gretchen
;
Patterson, Maurice
;
Sabri, Ouidade
; …
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1067-1077
Persistent link: https://www.econbiz.de/10011981497
Saved in:
10
The discourse of marketing and development : towards "critical transformative marketing research"
Tadajewski, Mark
;
Chelekis, Jessica
;
DeBerry-Spence, Benet
- In:
Journal of marketing management : MM
30
(
2014
)
17/18
,
pp. 1728-1771
Persistent link: https://www.econbiz.de/10010466402
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