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Consumer behaviour
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Brand management
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Piacentini, Maria
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Journal of marketing management : MM
Journal of business research : JBR
1,980
Journal of retailing and consumer services
1,931
International journal of consumer studies
763
International journal of hospitality management
725
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
514
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
347
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
295
Marketing letters : a journal of research in marketing
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
International journal of contemporary hospitality management
262
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
254
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ECONIS (ZBW)
307
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1
The rubbish of marketing
Roper, Stuart
;
Parker, Cathy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 881-892
Persistent link: https://www.econbiz.de/10003786732
Saved in:
2
Accessing healthy food: availability and price of a healthy food basket in Scotland
Dawson, John A.
;
Marshall, David William
;
Taylor, Matt
; …
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 893-913
Persistent link: https://www.econbiz.de/10003786738
Saved in:
3
Halloween in a material world: trick or treat?
McKechnie, Sally
;
Tynan, Caroline
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 1011-1023
Persistent link: https://www.econbiz.de/10003786760
Saved in:
4
(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
Pereira Heath, M. Teresa
;
Heath, Matthew
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 1025-1039
Persistent link: https://www.econbiz.de/10003786764
Saved in:
5
Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan
;
Wang, Qing
;
Yan, Ligang
;
Wu, Guisheng
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 295-314
Persistent link: https://www.econbiz.de/10003838534
Saved in:
6
Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research
Bettany, Shona
;
Woodruffe-Burton, Helen
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 661-679
Persistent link: https://www.econbiz.de/10003886218
Saved in:
7
Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research
Patsiaouras, Georgios
;
Fitchett, James A.
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 729-744
Persistent link: https://www.econbiz.de/10003886235
Saved in:
8
What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
Saved in:
9
Consumer attitudes towards a European retailer's private brand food products : an integrated model of Taiwanese consumers
Lin, Chen-yu
;
Marshall, David William
;
Dawson, John A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 875-891
Persistent link: https://www.econbiz.de/10003902345
Saved in:
10
Seniors' attitudes to voicing complaints : a qualitative study
Grougiou, Vassiliki
;
Pettigrew, Simone
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 987-1001
Persistent link: https://www.econbiz.de/10003902410
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