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Consumer behaviour
307
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307
Brand management
49
Markenführung
49
Brand image
35
Markenimage
35
Beziehungsmarketing
31
Relationship marketing
31
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Piacentini, Maria
7
Hogg, Margaret K.
6
Belk, Russell W.
5
Michaelidou, Nina
5
Veer, Ekant
5
Carlson, Jamie
4
Harris, Lloyd C.
4
McKechnie, Sally
4
Szmigin, Isabelle
4
Tadajewski, Mark
4
Tynan, Caroline
4
Banister, Emma N.
3
Broderick, Amanda J.
3
Carrigan, Marylyn
3
Dennis, Charles
3
Devlin, James F.
3
Hamilton, Kathy
3
Jafari, Aliakbar
3
Jayawardhena, Chanaka
3
Maclaran, Pauline
3
Moraes, Caroline
3
Rosenberger, Philip J.
3
Shankar, Avi
3
Uncles, Mark D.
3
Vom Lehn, Dirk
3
Wells, Victoria
3
Arsel, Zeynep
2
Baron, Steve
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Beatson, Amanda
2
Bettany, Shona M.
2
Beverland, Michael B.
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Bradshaw, Alan
2
Broderick, Anne
2
Brownlie, Douglas
2
Canhoto, Ana Isabel Domingos
2
Cappellini, Benedetta
2
Cherrier, Hélène
2
Cocker, Hayley L.
2
Cova, Bernard
2
Cronin, James
2
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Journal of marketing management : MM
Journal of business research : JBR
2,005
Journal of retailing and consumer services
1,933
International journal of consumer studies
765
International journal of hospitality management
725
International journal of production research
687
Psychology & marketing
658
European journal of operational research : EJOR
650
NBER working paper series
603
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Management science : journal of the Institute for Operations Research and the Management Sciences
556
Working paper / National Bureau of Economic Research, Inc.
517
NBER Working Paper
461
SpringerLink / Bücher
454
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
391
Operations research
388
European Journal of Marketing
378
Journal of Consumer Marketing
365
The journal of brand management : an international journal
355
European journal of marketing : EJM
349
International journal of production economics
349
Journal of marketing research : JMR
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Technological forecasting & social change : an international journal
341
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of retailing
306
Cogent business & management
300
Tourism management : research, policies, practice
297
Journal of marketing communications
296
Marketing letters : a journal of research in marketing
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
291
Journal of the Academy of Marketing Science
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
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ECONIS (ZBW)
307
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307
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1
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
2
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline
;
McKechnie, Sally
;
Hartley, Stephanie
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Saved in:
3
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
4
Exploring the factors that support adoption and sustained use of health and fitness wearables
Canhoto, Ana Isabel Domingos
;
Arp, Sabrina
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 32-60
Persistent link: https://www.econbiz.de/10011690530
Saved in:
5
Understanding the town centre customer experience (TCCE)
Stocchi, Lara
;
Hart, Cathy
;
Haji, Iftakar
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
Saved in:
6
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
7
The rubbish of marketing
Roper, Stuart
;
Parker, Cathy
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 881-892
Persistent link: https://www.econbiz.de/10003786732
Saved in:
8
Accessing healthy food: availability and price of a healthy food basket in Scotland
Dawson, John A.
;
Marshall, David William
;
Taylor, Matt
; …
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 893-913
Persistent link: https://www.econbiz.de/10003786738
Saved in:
9
Halloween in a material world: trick or treat?
McKechnie, Sally
;
Tynan, Caroline
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 1011-1023
Persistent link: https://www.econbiz.de/10003786760
Saved in:
10
(Mis)trust in marketing: a reflection on consumers' attitudes and perceptions
Pereira Heath, M. Teresa
;
Heath, Matthew
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 1025-1039
Persistent link: https://www.econbiz.de/10003786764
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