Narrow search
Showing 1 - 10 of 140
Cover Image
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Cover Image
Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
Cover Image
"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
Cover Image
Exploring the relationship between individual values and the customer orientation of front-line employees
Sousa, Carlos M. P.; Coelho, Filipe - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1653-1679
Persistent link: https://www.econbiz.de/10010235028
Cover Image
Do retail alliances enhance customer experience? : examining the relationship between alliance value and customer satisfaction with the alliance
Mouri, Nacef; Bindroo, Vishal; Ganesh, Jaishankar - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1231-1254
Persistent link: https://www.econbiz.de/10011405230
Cover Image
Exploring the potential of customer accounting : a synthesis of the accounting and marketing literatures
McManus, Lisa; Guilding, Chris - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 771-795
Persistent link: https://www.econbiz.de/10003768195
Cover Image
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Cover Image
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony; Drennan, Judy; Andrews, Lynda - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Cover Image
Examining the theoretical influences of customer valuation metrics
Weir, Kenneth - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 797-824
Persistent link: https://www.econbiz.de/10003768200
Cover Image
Determining the indirect value of a customer
Ryals, Lynette - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 847-864
Persistent link: https://www.econbiz.de/10003768231