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Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana; Gabbott, Mark; Naumann, Kay - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Party time : recreation rituals in the world of B2B
Cayla, Julien; Cova, Bernard; Maltese, Lionel - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
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The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Theron, Edwin; Terblanche, Nic S.; Boshoff, Christo - In: Journal of marketing management : MM 24 (2008) 9/10, pp. 997-1010
Persistent link: https://www.econbiz.de/10003786756
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The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
Frow, Penelope - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 243-265
Persistent link: https://www.econbiz.de/10003458973
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Dependence concentration and fairness perceptions in asymmetric supplier-buyer relationships
Qiu, Tianjiao - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 395-419
Persistent link: https://www.econbiz.de/10011883396
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Interpreting value in the customer service experience using customer-dominant logic
Tynan, Caroline; McKechnie, Sally; Hartley, Stephanie - In: Journal of marketing management : MM 30 (2014) 9/10, pp. 1058-1081
Persistent link: https://www.econbiz.de/10010411295
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Understanding the town centre customer experience (TCCE)
Stocchi, Lara; Hart, Cathy; Haji, Iftakar - In: Journal of marketing management : MM 32 (2016) 17/18, pp. 1562-1587
Persistent link: https://www.econbiz.de/10011608042
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Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions
Reppel, Alexander E.; Szmigin, Isabelle - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 321-342
Persistent link: https://www.econbiz.de/10003984942
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Consumer attitudes toward marketing strategies over the adult life span
Simpson, Penny M.; Licata, Jane W. - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 305-326
Persistent link: https://www.econbiz.de/10003459040