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Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de; Pieters, Rik - In: Journal of marketing research 56 (2019) 3, pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
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Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant; Pieters, Rik; Lemmens, Aurélie - In: Journal of marketing research 59 (2022) 5, pp. 941-962
Persistent link: https://www.econbiz.de/10013389255
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Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana; Pieters, Rik; Erdem, Tülin - In: Journal of marketing research 60 (2023) 4, pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
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The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald; Ferreira, Kris Johnson; Teixeira, Thales S. - In: Journal of marketing research 56 (2019) 6, pp. 944-959
Persistent link: https://www.econbiz.de/10012177741