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Consumer behaviour
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Bayes-Statistik
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attention and brand choice
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eye movements
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friction
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item count technique
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measurement error
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Pieters, Rik
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Erdem, Tülin
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Jong, Martijn G. de
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Journal of marketing research
Journal of marketing research : JMR
35
Other publications TiSEM
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Marketing Science
11
Journal of marketing
10
Journal of Economic Psychology
9
Journal of business research : JBR
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
Discussion paper / Center for Economic Research, Tilburg University
7
Journal of Business Research
7
Journal of Consumer Research
7
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
6
Discussion Paper / Tilburg University, Center for Economic Research
5
Psychometrika
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
International Series in Quantitative Marketing
4
Journal of applied econometrics
4
Organizational Behavior and Human Decision Processes
4
Conjoint measurement : methods and applications
3
Fundamentals of marketing research ; Vol. 6
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of the Academy of Marketing Science
3
Management Science
3
Operations research, Management science : OR MS ; the international literature digest
3
Psychology & marketing
3
Statistica Neerlandica
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Economics Letters
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ECONIS (ZBW)
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Assessing sensitive consumer behavior using the item count response technique
Jong, Martijn G. de
;
Pieters, Rik
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 345-360
Persistent link: https://www.econbiz.de/10012177406
Saved in:
2
Six methods for latent moderation analysis in marketing research : a comparison and guidelines
Pieters, Constant
;
Pieters, Rik
;
Lemmens, Aurélie
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 941-962
Persistent link: https://www.econbiz.de/10013389255
Saved in:
3
Attention trajectories capture utility accumulation and predict brand choice
Martinovici, Ana
;
Pieters, Rik
;
Erdem, Tülin
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 625-645
Persistent link: https://www.econbiz.de/10014322137
Saved in:
4
The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald
;
Ferreira, Kris Johnson
;
Teixeira, Thales S.
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 944-959
Persistent link: https://www.econbiz.de/10012177741
Saved in:
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