Narrow search
Showing 1 - 10 of 11
Cover Image
This logo moves me : dynamic imagery from static images
Cian, Luca; Krishna, Aradhna; Elder, Ryan S. - In: Journal of marketing research : JMR 51 (2014) 2, pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Cover Image
The impact of service characteristics on the switching costs-customer loyalty link
Blut, Markus; Beatty, Sharon E.; Evanschitzky, Heiner; … - In: Journal of retailing 90 (2014) 2, pp. 275-290
Persistent link: https://www.econbiz.de/10010402374
Cover Image
New insights in the moderating effect of switching costs on the satisfaction-repurchase behavior link
Nagengast, Liane; Evanschitzky, Heiner; Blut, Markus; … - In: Journal of retailing 90 (2014) 3, pp. 408-427
Persistent link: https://www.econbiz.de/10010408213
Cover Image
Consequences of perceived crowding : a meta-analytical perspective
Blut, Markus; Iyer, Gopalkrishnan R. - In: Journal of retailing 96 (2020) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10012420852
Cover Image
Turning off the lights : consumers' environmental efforts depend on visible efforts of firms
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 3, pp. 478-494
Persistent link: https://www.econbiz.de/10011697473
Cover Image
Computer interfaces and the "direct-touch" effect : can iPads increase the choice of hedonic food?
Shen, Hao; Zhang, Meng; Krishna, Aradhna - In: Journal of marketing research : JMR 53 (2016) 5, pp. 745-758
Persistent link: https://www.econbiz.de/10011650387
Cover Image
Testing retail marketing-mix effects on patronage : a meta-analysis
Blut, Markus; Teller, Christoph; Floh, Arne - In: Journal of retailing 94 (2018) 2, pp. 113-135
Persistent link: https://www.econbiz.de/10011881392
Cover Image
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.; Krishna, Aradhna - In: Journal of retailing 95 (2019) 4, pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Cover Image
Rejecting responsibility : low physical involvement in obtaining food promotes unhealthy eating
Hagen, Linda; Krishna, Aradhna; McFerran, Brent - In: Journal of marketing research : JMR 54 (2017) 4, pp. 589-604
Persistent link: https://www.econbiz.de/10011743698
Cover Image
Sensory aspects of package design
Krishna, Aradhna; Cian, Luca; Aydınoğlu, Nilüfer Z. - In: Journal of retailing 93 (2017) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011704683