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Das moderne Marketing-Wissen
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Marktforschung
385
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172
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75
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Green, Paul E.
9
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5
Frank, Ronald E.
5
Massy, William F.
5
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4
Chen, Xinlei
4
Darden, William R.
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2
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2
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2
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Journal of marketing research : JMR
Journal of marketing
226
Overseas business reports : OBR
155
Journal of business research : JBR
147
Jahrbuch der Absatz- und Verbrauchsforschung
140
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
106
International journal of market research : JMRS ; the journal of the Market Research Society
102
SpringerLink / Bücher
92
Esomar congress
90
Journal of the Academy of Marketing Science
85
Europäische Hochschulschriften / 5
75
Journal of advertising research
75
Business horizons
74
Qualitative market research : an international journal
73
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
71
Marketing : ZFP ; journal of research and management
71
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Journal of business economics : JBE
61
Journal of retailing
61
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
60
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
European marketing research review
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
International journal of forecasting
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Marketing letters : a journal of research in marketing
46
Journal of marketing management : MM
44
European journal of marketing : EJM
43
Gabler Edition Wissenschaft
43
Industrial marketing management : the international journal for industrial and high-tech firms
43
Harvard business review : HBR
42
International journal of market research
41
Working paper / National Bureau of Economic Research, Inc.
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of the Market Research Society : JMRS
37
Absatzwirtschaft
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
34
The journal of business : B
34
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
33
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ECONIS (ZBW)
393
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393
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1
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
2
Effects of administrative control on efficiency of vertical marketing systems
Etgar, Michael
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10002126231
Saved in:
3
Special issue on competition in marketing
In:
Journal of marketing research : JMR
22
(
1985
)
3
,
pp. 229-352
Persistent link: https://www.econbiz.de/10003245158
Saved in:
4
Advertising and the S-curve : a new approach
Johansson, J. K.
- In:
Journal of marketing research : JMR
16
(
1979
)
3
,
pp. 346-354
Persistent link: https://www.econbiz.de/10003159726
Saved in:
5
The effect of product sales quotas on sales force productivity
Winer, Leon
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 180-183
Persistent link: https://www.econbiz.de/10003021382
Saved in:
6
On the prediction power of market share attraction models
Naert, Ph.
;
Weverbergh, M.
- In:
Journal of marketing research : JMR
18
(
1981
)
2
,
pp. 146-153
Persistent link: https://www.econbiz.de/10002564328
Saved in:
7
Publishing activity in marketing as an indicator of its structure and disciplinary boundaries
Goldman, Arieh
- In:
Journal of marketing research : JMR
16
(
1979
)
4
,
pp. 485-494
Persistent link: https://www.econbiz.de/10002466415
Saved in:
8
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
9
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
10
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
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