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Consumer behaviour
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Journal of marketing research : JMR
Journal of business research : JBR
2,032
Journal of retailing and consumer services
1,938
International journal of consumer studies
765
International journal of hospitality management
728
Psychology & marketing
662
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
441
Asia Pacific journal of marketing and logistics
395
SpringerLink / Bücher
394
The journal of product & brand management
393
NBER Working Paper
386
European journal of marketing : EJM
362
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
341
Journal of international consumer marketing
320
Journal of travel and tourism marketing
317
Journal of marketing
316
Journal of marketing management : MM
310
Journal of retailing
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Cogent business & management
298
Marketing letters : a journal of research in marketing
298
Journal of marketing communications
296
International journal of retail & distribution management
295
Journal of fashion marketing and management
292
Tourism management : research, policies, practice
292
Journal of the Academy of Marketing Science
290
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
280
Journal of business ethics : JOBE
269
Technological forecasting & social change : an international journal
266
International journal of contemporary hospitality management
261
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
352
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352
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1
The effects of a direct mail coupon on brand choice behavior
Bawa, Kapil
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001036473
Saved in:
2
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Saved in:
3
Effects of relationship marketing on satisfaction, retention, and prices in the life insurance industry
Crosby, Lawrence A.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 404-411
Persistent link: https://www.econbiz.de/10001036428
Saved in:
4
Homogeneous contracts for heterogeneous agents : aligning sales force composition and compensation
Daljord, Øystein
;
Misra, Sanjog
;
Nair, Harikesh
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10011485249
Saved in:
5
Can sales uncertainty increase firm profits?
Syam, Niladri
;
Hess, James D.
;
Yang, Ying
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 199-206
Persistent link: https://www.econbiz.de/10011485269
Saved in:
6
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
Saved in:
7
The impact of mergers and acquisitions on the sales force
Bommaraju, Raghu
;
Ahearne, Michael
;
Hall, Zachary R.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 254-264
Persistent link: https://www.econbiz.de/10011845009
Saved in:
8
Salesforce compensation : an empirical investigation of factors related to use of salary versus incentive compensation
John, George
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001059647
Saved in:
9
Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers
Michaels, Ronald E.
;
Cron, William L.
;
Dubinsky, Alan J.
; …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 376-383
Persistent link: https://www.econbiz.de/10001059785
Saved in:
10
When do group incentives for salespeople work?
Lim, Noah
;
Chen, Hua
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 320-334
Persistent link: https://www.econbiz.de/10010380956
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