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Risk, information, and incentives in online affiliate marketing
Edelman, Benjamin; Brandi, Wesley - In: Journal of marketing research : JMR 52 (2015) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010526414
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Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
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Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon - In: Journal of marketing research : JMR 24 (1987) 2, pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
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A simultaneous approach to market segmentation and market structuring
Grover, Rajiv - In: Journal of marketing research : JMR 24 (1987) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10001036291
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Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R. - In: Journal of marketing research : JMR 25 (1988) 1, pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
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Alliances industrial purchasing : the determinants of joint action in buyer-supplier relationships
Heide, Jan B. - In: Journal of marketing research : JMR 27 (1990) 1, pp. 24-36
Persistent link: https://www.econbiz.de/10001081964
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New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua - In: Journal of marketing research : JMR 25 (1988) 3, pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
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Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander; Fischer, Marc - In: Journal of marketing research : JMR 53 (2016) 4, pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786