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Petrin, Amil; Train, Kenneth - In: Journal of marketing research : JMR 47 (2010) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10003947396

Gu, Zheyin; Yang, Sha - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1100-1113

Persistent link: https://www.econbiz.de/10008796518

Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365

Persistent link: https://www.econbiz.de/10008988436

Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: Journal of marketing research : JMR 47 (2010) 5, pp. 840-853

Persistent link: https://www.econbiz.de/10008665407

Tellis, Gerard J. - In: Journal of marketing research : JMR 25 (1988) 4, pp. 331-341

Persistent link: https://www.econbiz.de/10001059790

Gordon, Brett R.; Goldfarb, Avi; Li, Yang - In: Journal of marketing research : JMR 50 (2013) 1, pp. 4-23

Persistent link: https://www.econbiz.de/10009715271

Lichtenstein, Donald R. - In: Journal of marketing research : JMR 26 (1989) 4, pp. 429-443

Persistent link: https://www.econbiz.de/10001075765

Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207

Persistent link: https://www.econbiz.de/10001036286

Cameron, Trudy Ann - In: Journal of marketing research : JMR 24 (1987) 4, pp. 389-395

Persistent link: https://www.econbiz.de/10001036430

Bawa, Kapil - In: Journal of marketing research : JMR 24 (1987) 4, pp. 370-376

Persistent link: https://www.econbiz.de/10001036473