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Journal of marketing research : JMR
Journal of marketing
107
Journal of business research : JBR
74
Working paper / National Bureau of Economic Research, Inc.
70
Jahrbuch der Absatz- und Verbrauchsforschung
63
Business horizons
61
Europäische Hochschulschriften / 5
59
Journal of retailing
56
Management science : journal of the Institute for Operations Research and the Management Sciences
47
The American economic review
46
NBER working paper series
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SpringerLink / Bücher
43
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
40
Esomar congress
40
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37
NBER Working Paper
36
Economics letters
35
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
31
Journal of advertising research
31
Marketing : ZFP ; journal of research and management
30
The journal of business : B
30
Der Bankkaufmann : BK ; Fachmagazin für Bankpraxis und Bankmanagement
27
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
27
California management review
26
Journal of the Academy of Marketing Science
26
Sparkasse : Manager-Magazin für die Sparkassen-Finanzgruppe
26
European journal of marketing : EJM
25
European economic review : EER
23
The review of economics and statistics
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Discussion paper
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Journal of political economy
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American journal of agricultural economics
21
Arbeitspapier / Institut für Marketing, Universität Mannheim
21
Combined proceedings (Spring Conference + Fall Conference)
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International journal of forecasting
21
Advances in business and management forecasting
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
Southern economic journal
19
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
18
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1
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
2
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
3
Effects of administrative control on efficiency of vertical marketing systems
Etgar, Michael
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10002126231
Saved in:
4
On the prediction power of market share attraction models
Naert, Ph.
;
Weverbergh, M.
- In:
Journal of marketing research : JMR
18
(
1981
)
2
,
pp. 146-153
Persistent link: https://www.econbiz.de/10002564328
Saved in:
5
Publishing activity in marketing as an indicator of its structure and disciplinary boundaries
Goldman, Arieh
- In:
Journal of marketing research : JMR
16
(
1979
)
4
,
pp. 485-494
Persistent link: https://www.econbiz.de/10002466415
Saved in:
6
Advertising and the S-curve : a new approach
Johansson, J. K.
- In:
Journal of marketing research : JMR
16
(
1979
)
3
,
pp. 346-354
Persistent link: https://www.econbiz.de/10003159726
Saved in:
7
Special issue on competition in marketing
In:
Journal of marketing research : JMR
22
(
1985
)
3
,
pp. 229-352
Persistent link: https://www.econbiz.de/10003245158
Saved in:
8
The effect of product sales quotas on sales force productivity
Winer, Leon
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 180-183
Persistent link: https://www.econbiz.de/10003021382
Saved in:
9
Information processing models of consumer behavior
Bettman, James R.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001902412
Saved in:
10
The structure of consumer choice processes
Bettman, James R.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 465-471
Persistent link: https://www.econbiz.de/10001902437
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