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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram; Denny, Joseph - In: Journal of marketing research : JMR 11 (1974) 2, pp. 136-142
Persistent link: https://www.econbiz.de/10003012503
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Brand-features congruence mapping
Green, Paul E.; Wind, Yoram; Claycamp, Henry J. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 306-313
Persistent link: https://www.econbiz.de/10002539368
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Form versus function : how the intensities of specific emotions evoked in functional versus hedonic trade-offs mediate product preferences
Chitturi, Ravindra; Raghunathan, Rajagopal; Mahajan, Vijay - In: Journal of marketing research : JMR 44 (2007) 4, pp. 702-714
Persistent link: https://www.econbiz.de/10003569776
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Tasting the tea After a 15-year brew : editorial reflections on the 1995 - 1997 years
Mahajan, Vijay; Venkatesh, R. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 120-126
Persistent link: https://www.econbiz.de/10010348988
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Values that shape marketing decisions : influence of chief executive officers' political ideologies on innovation propensity, shareholder value, and risk
Kashmiri, Saim; Mahajan, Vijay - In: Journal of marketing research : JMR 54 (2017) 2, pp. 260-278
Persistent link: https://www.econbiz.de/10011697356
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A Probabilistic Approach to Pricing a Bundle of Products or Services
Venkatesh, R.; Mahajan, Vijay - In: Journal of marketing research : JMR 30 (1993) 4, pp. 494-508
Persistent link: https://www.econbiz.de/10006690575
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The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
Bronnenberg, Bart J.; Mahajan, Vijay; Vanhonacher, … - In: Journal of marketing research : JMR 37 (2000) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10006663760
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From the Editor
Mahajan, Vijay - In: Journal of marketing research : JMR 35 (1998) 4, pp. 423
Persistent link: https://www.econbiz.de/10006670184
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From the Editor
Mahajan, Vijay - In: Journal of marketing research : JMR 34 (1997) 4, pp. 423
Persistent link: https://www.econbiz.de/10006672521